Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

AvPável Reyes-Mercado

Inbunden, Engelska, 2016

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Beskrivning

Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.

Produktinformation

Utgivningsdatum:2016-06-15
Mått:148 x 210 x 17 mm
Vikt:337 g
Format:Inbunden
Språk:Engelska
Antal sidor:131
Upplaga:2016
Förlag:Palgrave Macmillan
ISBN:9781137587411

Utforska kategorier

Mikroekonomi inom Ekonomi och Ledarskap
Energiteknik inom Naturvetenskap och teknik
Internationell ekonomi inom Ekonomi och Ledarskap

Mer om författaren

PávelReyes-Mercado is a Professor at Anáhuac University, México, where his researchfocuses upon entrepreneurship, consumer behaviour, and the adoption of technologicalinnovations. Pável also has industry experience at companies such as Alcatel,Coca Cola and HSBC Bank, and is also a member of the Academy of MarketingScience, and the American Marketing Association.

Innehållsförteckning

Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.