Pingali Venugopal – författare
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5 produkter
Managing your Sales Force
A Motivational Approach
Häftad, 2006
384 kr
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Salespersons occupy a vital position in most organizations yet they tend not to hold their profession in high esteem. According to the author of this book, unless salespersons take pride in their work, they are unlikely to perform to the best of their abilities. This, in turn, is bound to affect …
Marketing Management
A Decision-making Approach
Häftad, 2010
376 kr
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A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and …
Agri-input Marketing in India
Av Pingali Venugopal, Ram Kaundinya
Häftad
384 kr
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Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, …
Sales and Distribution Management
An Indian Perspective
Häftad
384 kr
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Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management: An Indian Perspective aims to understand these challenges.Building on an understanding of the consumer decision process, …
Sales and Distribution Management
An Integrative Approach
Häftad, 2020
519 kr
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With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management.The book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and …
