Richard Hayes - Böcker

The aims of this book remain the same, that is, that it should be of in­ terest to all those people concerned with, or about, food hygiene in the broadest sense. There was clearly a need for a book of this sort and its success has necessitated a second edition. It will, I hope, answer criticisms that were justifiably made about certain omissions and shortcomings levelled at the earlier edition. The whole book has been thoroughly revised with the introduction of several new sections to various chapters. During the time that has elapsed since the earlier edition appeared there has been much publicity about newer forms of 'food poisoning'. Thus listeriosis is discussed in some detail whilst the problems of salmonellas in eggs and BSE are also considered. Interest in irradiated foods has waxed and waned but it is rightly included in the relevant chapter. There has been much progress in methodology with the advent of advanced molecular techniques such as gene probes and that of PCR; these are discussed briefly. I have included sections on HACCP which has come into great prominence in recent years thus answering a specific criticism made of the earlier edition. The chapter on water and waste disposal contains material on Legionnaires' disease and cryptosporidiosis, infections of much concern at the present time. Finally, the chapter on legislation has undergone a major revision with far greater emphasis being placed on EC food hygiene legislation.

Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more.In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

The aims of this book remain the same, that is, that it should be of in­ terest to all those people concerned with, or about, food hygiene in the broadest sense. During the time that has elapsed since the earlier edition appeared there has been much publicity about newer forms of 'food poisoning'.