Travis Lowdermilk – författare
Visar alla böcker från författaren Travis Lowdermilk. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
User-Centered Design
A Developer's Guide to Building User-Friendly Applications
Häftad, Engelska, 2013
287 kr
Skickas inom 7-10 vardagar
How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis Lowdermilk shows you how usability and user-centered design will dramatically change the way people interact with your application. Learn valuable strategies for conducting each stage of the design process - from interviewing likely users and discovering your application's purpose to creating a rich user experience with sound design principles. User-Centered Design is invaluable no matter what platform you use or audience you target.Explore usability and how it relates to user-centered design Learn how to deal with users and their unique personalities Clarify your application's purpose, using a simple narrative to describe its use Plan your project's development with a software development life cycle Be creative within the context of your user experience goals Use visibility, consistency, and other design principles to enhance user experience Collect valuable user feedback on your prototype with surveys, interviews, and usability studies
352 kr
Skickas inom 7-10 vardagar
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you’ve collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop
Customer-Driven Culture: A Microsoft Story
Six Proven Strategies to Hack your Culture and Develop a Learning Focused Organization
Häftad, Engelska, 2020
362 kr
Skickas inom 7-10 vardagar
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them.To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture.With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely personal story that's told amidst a cultural revolution at one of the largest software companies in the world.This story acts as your guide. You'll learn how to:Establish a Common Language: Help employees change their thinking and actionsBuild Bridges, Not Walls: Treat product building as a team sportEncourage Learning Versus Knowing: Help your team understand their customersBuild Leaders That Build Your Culture: Showcase star employees to inspire othersMeet Teams Where They Are: Make it easy for teams to to adopt vital behavior changesMake Data Relatable: Move beyond numbers and focus on empathizing with customers