Valarie A. Zeithaml – författare
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6 produkter
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Av Roland T Rust, Valarie A. Zeithaml m. fl.
Inbunden, 2000
585 kr
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Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer …
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Av Roland T Rust, Katherine N Lemon m. fl.
E-bok, 2001
258 kr
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In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. …
Delivering Quality Service
E-bok, 2010
173 kr
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Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can …
Delivering Quality Service
Häftad, 2009
183 kr
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Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can …
Profiting From Services and Solutions
What Product-Centric Firms Need to Know
Av Stephen W. Brown, Valarie A. Zeithaml
E-bok, 2014
127 kr
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Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth, …
