Katherine N Lemon – författare
Visar alla böcker från författaren Katherine N Lemon. Handla med fri frakt och snabb leverans.
2 produkter
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Av Roland T Rust, Valarie A. Zeithaml m. fl.
Inbunden, 2000
585 kr
Lägg i varukorg
Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer …
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Av Roland T Rust, Katherine N Lemon m. fl.
E-bok, 2001
258 kr
Lägg i varukorg
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. …
