Roland T Rust – författare

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12 produkter

Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Av Roland T Rust, Valarie A. Zeithaml m. fl.
Inbunden, 2000
585 kr
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Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but the most important challenge facing businesses will be the succesful cultivation of profitable customer relationships. Now the authors, all customer …
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Av Roland T Rust, Katherine N Lemon m. fl.
E-bok, 2001
258 kr
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In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. …
E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Av Roland T. Rust, P.K. Kannan
Inbunden, 2002
3154 kr
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The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. …
E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Av Roland T. Rust, P.K. Kannan
Häftad, 2002
846 kr
Lägg i varukorg
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. …
Service Quality
New Directions in Theory and Practice
Av Roland T. Rust, Richard L. Oliver
Häftad, 1993
1575 kr
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The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services …
Handbook of Service Marketing Research
Av Roland T. Rust, Ming-Hui Huang
Inbunden, 2014
4049 kr
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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer …
Handbook of Service Marketing Research
Av Ming-Hui Huang, Roland T. Rust
E-bok, 2014
737 kr
Lägg i varukorg
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer …
E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Av P.K. Kannan, Roland T. Rust
E-bok, 2016
970 kr
Lägg i varukorg
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. …
E-Service: New Directions in Theory and Practice
New Directions in Theory and Practice
Av P.K. Kannan, Roland T. Rust
E-bok, 2016
970 kr
Lägg i varukorg
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. …
Handbook of Service Marketing Research
Av Roland T. Rust, Ming-Hui Huang
Häftad, 2015
828 kr
Lägg i varukorg
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer …
Feeling Economy
How Artificial Intelligence Is Creating the Era of Empathy
Av Roland T. Rust, Ming-Hui Huang
Häftad, 2021
366 kr
Lägg i varukorg
As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently …
Feeling Economy
How Artificial Intelligence Is Creating the Era of Empathy
Av Ming-Hui Huang, Roland T. Rust
E-bok, 2021
493 kr
Lägg i varukorg
As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently …