Richard L. Oliver – författare
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5 produkter
Satisfaction: A Behavioral Perspective on the Consumer
A Behavioral Perspective on the Consumer
Inbunden, 2010
4818 kr
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Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all …
Service Quality
New Directions in Theory and Practice
Av Roland T. Rust, Richard L. Oliver
Häftad, 1993
1575 kr
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The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services …
Satisfaction: A Behavioral Perspective on the Consumer
A Behavioral Perspective on the Consumer
E-bok, 2014
4123 kr
Lägg i varukorg
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all …
Satisfaction: A Behavioral Perspective on the Consumer
A Behavioral Perspective on the Consumer
E-bok, 2014
4123 kr
Lägg i varukorg
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all …
The Biotech Age: The Business of Biotech and How to Profit from It
Häftad, 2003
208 kr
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