Vasyl Taras – författare

This comprehensive Handbook explores the multifaceted ways in which cultural dynamics shape human interactions in an era defined by globalization and interconnectedness. Leading scholars examine how cultural nuances permeate every aspect of our professional and personal lives on an individual level and within teams, organizations, industries, and countries.Drawing on psychology, economics and sociology, this Handbook is enriched by a variety of methodologies such as quantitative analyses, ethnographic studies, literature reviews, conceptual analysis, and case-based studies. Chapters examine key topics including migration and expatriation, leadership, teamwork and cultural intelligence, organization and industry-specific cross-cultural insights and societal dynamics. The robust and nuanced findings equip practitioners with tools to navigate challenges and harness potential in cross-cultural workplaces and professional environments. The Handbook advocates for future research into the long-term impacts of tailored support systems on integration, the evolution of cultural identity in response to migration, and global crisis management.An essential guide for students and academics in diversity and management and human resource management, the Handbook of Cross-Cultural Management is also a valuable toolkit for practitioners and policymakers involved in managing the evolving cultural landscape of international business.

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.  The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.  The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.Key Features:A strong connection of theoretical foundations with illustrative case studiesIntegration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chainsComprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapterAn integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsetsA supplementary website that provides multiple materials for furthering readers’ knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slidesInternational Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.