Jean-Claude Usunier - Böcker
1 643 kr
Skickas inom 7-10 vardagar
901 kr
Skickas inom 7-10 vardagar
1 081 kr
Skickas inom 7-10 vardagar
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.
Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.
3 238 kr
Skickas inom 5-8 vardagar
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
712 kr
Skickas inom 10-15 vardagar
789 kr
Skickas inom 10-15 vardagar
2 357 kr
Skickas inom 10-15 vardagar
725 kr
Skickas inom 10-15 vardagar
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
2 289 kr
Skickas inom 10-15 vardagar
2 748 kr
Skickas inom 3-6 vardagar
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business.Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
853 kr
Skickas
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business.Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
720 kr
Skickas inom 5-8 vardagar
2 753 kr
Skickas inom 3-6 vardagar
About Commerce
Understanding the Interface of Deal-Making and Relationship Building
1 635 kr
Skickas inom 10-15 vardagar