Jean-Claude Usunier – författare
Visar alla böcker från författaren Jean-Claude Usunier. Handla med fri frakt och snabb leverans.
22 produkter
International Business Negotiations
Av Pervez N. Ghauri, Jean-Claude Usunier
Inbunden, 2003
1764 kr
Lägg i varukorg
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to …
International Business Negotiations
Av Pervez N. Ghauri, Jean-Claude Usunier
Häftad, 2003
958 kr
Lägg i varukorg
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to …
Marketing Across Cultures
Av Jean-Claude Usunier, Julie Lee
Häftad, 2012
1148 kr
Lägg i varukorg
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. …
AIDS and Business
Av Saskia Faulk, Jean-Claude Usunier
Inbunden, 2009
3063 kr
Lägg i varukorg
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research …
AIDS and Business
Av Jean-Claude Usunier, Saskia Faulk
E-bok, 2009
999 kr
Lägg i varukorg
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research …
AIDS and Business
Av Jean-Claude Usunier, Saskia Faulk
E-bok, 2009
999 kr
Lägg i varukorg
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research …
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
Av Jean-Claude Usunier, Jörg Stolz
Häftad, 2018
807 kr
Lägg i varukorg
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What …
Intercultural Business Negotiations
Deal-Making or Relationship Building
Häftad, 2018
891 kr
Lägg i varukorg
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.This book highlights two basic components of …
Intercultural Business Negotiations
Deal-Making or Relationship Building
Inbunden, 2018
2825 kr
Lägg i varukorg
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.This book highlights two basic components of …
AIDS and Business
Av Saskia Faulk, Jean-Claude Usunier
Häftad, 2015
822 kr
Lägg i varukorg
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research …
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
Av Jorg Stolz, Jean-Claude Usunier
E-bok, 2016
953 kr
Lägg i varukorg
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to ''sell god'' in order to be attractive to ''religious consumers''. More and more, religions are seen as ''brands'' that have to be recognizable to their members and the general public. …
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
Av Jorg Stolz, Jean-Claude Usunier
E-bok, 2016
953 kr
Lägg i varukorg
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to ''sell god'' in order to be attractive to ''religious consumers''. More and more, religions are seen as ''brands'' that have to be recognizable to their members and the general public. …
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
Av Jean-Claude Usunier, Jörg Stolz
Inbunden, 2013
2743 kr
Lägg i varukorg
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What …
International and Cross-Cultural Business Research
Av Jean-Claude Usunier, Hester van Herk m. fl.
Inbunden, 2017
3161 kr
Lägg i varukorg
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, …
International and Cross-Cultural Business Research
Av Jean-Claude Usunier, Hester van Herk m. fl.
Häftad, 2017
663 kr
Lägg i varukorg
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, …
International and Cross-Cultural Business Research
Av Julie Anne Lee, Hester van Herk m. fl.
E-bok, 2017
672 kr
Lägg i varukorg
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, …
Business & Marketing Across Cultures
Av Julie Anne Lee, Jean-Claude Usunier m. fl.
Häftad, 2023
1819 kr
Lägg i varukorg
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and …
Business & Marketing Across Cultures
Av Julie Anne Lee, Jean-Claude Usunier m. fl.
Inbunden, 2023
3509 kr
Lägg i varukorg
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and …
Business & Marketing Across Cultures
Av Vasyl Taras, Jean-Claude Usunier m. fl.
E-bok, 2023
705 kr
Lägg i varukorg
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and …
About Commerce
Understanding the Interface of Deal-Making and Relationship Building
Inbunden, 2025
1700 kr
Lägg i varukorg
The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines commerce by its traditional meaning, as the activity of transaction and …
About Commerce
Understanding the Interface of Deal-Making and Relationship Building
E-bok, 2025
2210 kr
Lägg i varukorg
The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines commerce by its traditional meaning, as the activity of transaction and …
About Commerce
Understanding the Interface of Deal-Making and Relationship Building
Häftad, 2026
1700 kr
Lägg i varukorg
The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’. This book defines commerce by its traditional meaning, as the activity of transaction and …
