Jörg Stolz – författare

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

This landmark study in the sociology of religion sheds new light on the question of what has happened to religion and spirituality since the 1960s in modern societies. Exposing several analytical weaknesses of today's sociology of religion, (Un)Believing in Modern Society presents a new theory of religious-secular competition and a new typology of ways of being religious/secular. The authors draw on a specific European society (Switzerland) as their test case, using both quantitative and qualitative methodologies to show how the theory can be applied. Identifying four ways of being religious/secular in a modern society: 'institutional', 'alternative', 'distanced' and 'secular' they show how and why these forms have emerged as a result of religious-secular competition and describe in what ways all four forms are adapted to the current, individualized society.

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

This landmark study in the sociology of religion sheds new light on the question of what has happened to religion and spirituality since the 1960s in modern societies. Exposing several analytical weaknesses of today's sociology of religion, (Un)Believing in Modern Society presents a new theory of religious-secular competition and a new typology of ways of being religious/secular. The authors draw on a specific European society (Switzerland) as their test case, using both quantitative and qualitative methodologies to show how the theory can be applied. Identifying four ways of being religious/secular in a modern society: 'institutional', 'alternative', 'distanced' and 'secular' they show how and why these forms have emerged as a result of religious-secular competition and describe in what ways all four forms are adapted to the current, individualized society.

This volume describes and maps congregations of Christian confessions and denominations, as well as groups with Jewish, Buddhist, Muslim, Hindu, and various other spiritual faiths, in different European countries. Consisting of three parts, it presents concrete sociological studies addressing  how established and not established, old and new congregations of various faiths create a new kind of religious diversity at the country level; how religious congregations are challenged and thrive in large cities; and how religious congregations change in the 21st century. The book enlightens by its descriptive analysis and the theoretical questions it raises concerning the religious transformations happening all over Europe. It addresses issues of religious diversity in the cities of Europe by presenting large studies conducted in cities such as Barcelona in Spain, and Aarhus in Denmark. By means of large-scale censuses taken in areas such as North Rhine-Westphalia in Germany and in countries like Switzerland and Italy, the book shows how the historically established churches restructure their congregations and activities. It clarifies for the new gatherers where and how a new diversity of religious congregations is in the process of being established. Finally, the book covers two important topical issues: pluralisation and secularisation. It provides new data on religious diversity, painting a new picture of secularisation: the impact and structural consequences of the long-term decrease of membership in the established churches.

The idea that religion has to succeed in a «market», selling «salvation goods», has proved to be extremely attractive to scholars in sociology and the study of religion. Max Weber used the term «salvation good» to compare different religious traditions. Pierre Bourdieu employed the term in order to analyze «religious economy». And recently, an American group of researchers advocating «rational choice of religion» put the theme at the forefront of current debates. This book – the fruit of an International Congress in Lausanne in April 2005 – brings together leading specialists in the fields of sociology and the study of religion who discuss the terms «salvation goods» (or religious goods) and «religious market». The authors test the applicability of these concepts by using specific examples and they either deliberately advocate or criticize Weberian, Bourdieusian or rational-choice perspectives.

This volume describes and maps congregations of Christian confessions and denominations, as well as groups with Jewish, Buddhist, Muslim, Hindu, and various other spiritual faiths, in different European countries. Consisting of three parts, it presents concrete sociological studies addressing  how established and not established, old and new congregations of various faiths create a new kind of religious diversity at the country level; how religious congregations are challenged and thrive in large cities; and how religious congregations change in the 21st century. The book enlightens by its descriptive analysis and the theoretical questions it raises concerning the religious transformations happening all over Europe. It addresses issues of religious diversity in the cities of Europe by presenting large studies conducted in cities such as Barcelona in Spain, and Aarhus in Denmark. By means of large-scale censuses taken in areas such as North Rhine-Westphalia in Germany and in countries like Switzerland and Italy, the book shows how the historically established churches restructure their congregations and activities. It clarifies for the new gatherers where and how a new diversity of religious congregations is in the process of being established. Finally, the book covers two important topical issues: pluralisation and secularisation. It provides new data on religious diversity, painting a new picture of secularisation: the impact and structural consequences of the long-term decrease of membership in the established churches.