Jesper Strandskov – författare

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

 

The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

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This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.Key Features:A strong connection of theoretical foundations with illustrative case studiesIntegration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chainsComprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapterAn integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsetsA supplementary website that provides multiple materials for furthering readers’ knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slidesInternational Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.

Key Features:

A strong connection of theoretical foundations with illustrative case studiesIntegration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chainsComprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapterAn integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsetsA supplementary website that provides multiple materials for furthering readers’ knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides

International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.