William Cohen – författare

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER

"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Druckeraddressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.

Drucker on Marketing is the first comprehensivelook at the marketing wisdom of one of modern history's most influential business thinkers.

A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out hismost salient ideas on marketing, and constructedthem into a framework that not only outlines Drucker's marketing philosophy but provides practical advice onhow to achieve marketing goals in today's business setting. The book is organized into five thematic sections:

The Ascendancy of MarketingInnovation and EntrepreneurshipDrucker's Marketing StrategyNew Product and Service IntroductionDrucker's Unique Marketing Insights

For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining andcapturing the most enriching customer opportunities.

Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker.

Praise for Drucker on Marketing

"Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute

"It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference

"Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company

"Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning

"Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create acustomer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER

"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker''s vast writings and weaving together Peter''s thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.

Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history''s most influential business thinkers.

A former student of Peter Drucker, William Cohen has sifted through Drucker''s huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker''s marketing philosophy but provides practical advice on how to achieve marketing goals in today''s business setting. The book is organized into five thematic sections:

The Ascendancy of MarketingInnovation and EntrepreneurshipDrucker''s Marketing StrategyNew Product and Service IntroductionDrucker''s Unique Marketing Insights

For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn''t consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities.

Providing unique insight into the mind of one of the twentieth century''s greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker.

Praise for Drucker on Marketing

"Bill Cohen''s interpretation of Drucker''s work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute

"It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen''s advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference

"Drucker on Marketing reflects Bill Cohen''s unique ability to understand and communicate Peter Drucker''s thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company

"Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There''s no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning

"Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker''s writing: how to create a customer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com

Using “the combat model of leadership,” this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Retired Major General William S. Cohen of the US Army Reserve Forces showcases the skills and drive of remarkable leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz, as well as military commanders from ancient times to today.  “Bill Cohen knows more about what makes great leaders than anyone I know.”—General Frederick Kroesen, former commander of the US Army Europe  “Cohen is remarkable not only for his acumen but also for this morality and humanity. Where Cohen leads, any entrepreneur would do well to follow.”—Entrepreneur Magazine  “With driving force, Cohen nails his points home with each sentence. . . . From the battlefield to the boardroom, Cohen offers examples of incisive leadership under the best and worst conditions.”—Publishers Weekly

Even after the Civil War, blacks despaired of being treated as equals in a white man's world. They were deprived of many of the most basic rights of citizenship, and were often cheated and exploited. As a result they clung tenaciously to that most important of new rights, the right to move.At Freedom's Edge is William Cohen's comprehensive history of black mobility from the Civil War to World War I. Cohen treats mobility as a central component of black freedom, crucial in the emergence of a free labor system, and equally crucial as an obstacle to the persistent southern white effort to reassert hegemony over blacks in all areas of life. This study has a rigorously southern focus. Most historians of black migration concentrate on telling how the migrants adjusted to northern life, but Cohen provides detailed accounts of internal southern movement and efforts to leave the South. He also examines the relative absence, during this period, of significant migration to the North.Cohen presents a thorough treatment of the efforts of the Freedmen's Bureau to restructure the southern labor system, showing how heavily this organisation was influenced by questions involving black mobility. He also gives the fullest picture yet of the postwar emergence of the occupation of the labor agent. Among the migration episodes he considers are the Liberia movement, the Kansas exodus, the movement of blacks from Georgia and the Carolinas to Arkansas and Mississippi, and the migration to Oklahoma.The post-Reconstruction era was marked by a concerted white thrust to destroy black freedom. Cohen shows that while whites succeeded in establishing almost total dominion in the political and social realms, they failed when they tried to erect a system of involuntary servitude that would seriously limit black movement. Cohen argues that the difference here arose from the fact that whites were largely united on matters such as suffrage and segregation but were divided on the desirability of immobilising the black labor force. Those who depended on black labor sought legal formulas aimed at stopping black movement. They met resistance, however, from those who did not share their economic interests. This study, then, is almost as much a legal history of white efforts to interdict black movement as it is a history of black migration.At Freedom's Edge is a probing study of the black search for freedom within freedom.

From 1975 to 1979, author William Cohen studied under one of the greatest management educators and thought-leaders of all time: Peter Drucker. What Drucker taught him literally changed his life. Now, in this warm and inspiring read, Cohen shares the insights he gained as the first-ever graduate of Drucker’s doctoral program and teaches readers how Druker’s game-changing ideas stand the test of time in the face of real-world workplace challenges today. A Class with Drucker shares many of Drucker’s teachings that never made it into his countless books and articles--ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. Having gone on from Drucker’s teachings to become an Air Force general and eventually professor, management consultant, multibook author, and university president, Cohen is a testament to the lifechanging impact of Drucker’s teachings and friendship. Enlightening and intriguing, this book allows you, too, to learn and grow from the timeless wisdom of a most inspiring man.

Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. Completely updated and revised throughout, the fourth edition features three new chapters on developing strategies for clients, how to lead consulting teams, and the consulting wisdom of Peter Drucker. This long-depended-upon guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.

Can commando techniques really work in business? If you can inspire and lead your employees to work at peak performance, they will accomplish fantastic feats for you -- just as fighting commandos do in battle situations. The Navy SEALs. The Green Berets. Delta Force. These are a few examples of what are known as "special ops" -- unique fighting forces trained to beat overwhelming odds on every mission. Using principles like speed, purpose, repetition, surprise, and simplicity, elite units such as these have throughout history accomplished extremely challenging tasks against vastly superior forces.Secrets of Special Ops Leadership reveals the essential methods commando leaders employ, using dramatic real-life stories of commando leadership from biblical times all the way up through Iraq and Afghanistan in 2005, and showing how similar techniques are used by present-day business leaders.You'll learn the fourteen core practices of special ops leadership, including how to:Create the Best - If you think you can just call some of your regular employees together and give them a pep talk and an impossible task to do, you're wrong. Your first task as a special ops business leader is to recruit, select, train, and motivate the right people.Build a Commando Team - Using models such as Carlson's Raiders, who fought for the U.S. Marines during World War II, the book explains how to work with different personalities, agendas, priorities, and motivations to create a team that works efficiently and effectively to get the job done.Dare the Impossible - Like the Sayeret Mat'kal, the Israeli Special Ops unit that staged the miraculous raid on Entebbe to free hostages on an Air France plane hijacked by terrorists in 1976, successful business ops must aggressively seek out opportunities and know when to transcend conventional thinking to stage an assault and act.When they've got the right problems to work on, business commandos can do many times the work of normal employees, accomplish more with less, complete projects against looming deadlines, and create innovative new products and strategies. Secrets of Special Ops Leadership gives you the ammunition you need to get a business commando unit up and running and achieve the impossible for your organization.

"From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business."

From 1975 to 1979, author William Cohen studied under one of the greatest management educators and thought-leaders of all time: Peter Drucker. What Drucker taught him literally changed his life. Now, in this warm and inspiring read, Cohen shares the insights he gained as the first-ever graduate of Drucker’s doctoral program and teaches readers how Druker’s game-changing ideas stand the test of time in the face of real-world workplace challenges today. A Class with Drucker shares many of Drucker’s teachings that never made it into his countless books and articles--ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. Having gone on from Drucker’s teachings to become an Air Force general and eventually professor, management consultant, multibook author, and university president, Cohen is a testament to the lifechanging impact of Drucker’s teachings and friendship. Enlightening and intriguing, this book allows you, too, to learn and grow from the timeless wisdom of a most inspiring man.

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

Can commando techniques really work in business? If you can inspire and lead your employees to work at peak performance, they will accomplish fantastic feats for you -- just as fighting commandos do in battle situations. 

The Navy SEALs. The Green Berets. Delta Force. These are a few examples of what are known as "special ops" -- unique fighting forces trained to beat overwhelming odds on every mission. Using principles like speed, purpose, repetition, surprise, and simplicity, elite units such as these have throughout history accomplished extremely challenging tasks against vastly superior forces.

Secrets of Special Ops Leadership reveals the essential methods commando leaders employ, using dramatic real-life stories of commando leadership from biblical times all the way up through Iraq and Afghanistan in 2005, and showing how similar techniques are used by present-day business leaders.

You''ll learn the fourteen core practices of special ops leadership, including how to:

Create the Best - If you think you can just call some of your regular employees together and give them a pep talk and an impossible task to do, you''re wrong. Your first task as a special ops business leader is to recruit, select, train, and motivate the right people.Build a Commando Team - Using models such as Carlson''s Raiders, who fought for the U.S. Marines during World War II, the book explains how to work with different personalities, agendas, priorities, and motivations to create a team that works efficiently and effectively to get the job done.Dare the Impossible - Like the Sayeret Mat''kal, the Israeli Special Ops unit that staged the miraculous raid on Entebbe to free hostages on an Air France plane hijacked by terrorists in 1976, successful business ops must aggressively seek out opportunities and know when to transcend conventional thinking to stage an assault and act.

When they''ve got the right problems to work on, business commandos can do many times the work of normal employees, accomplish more with less, complete projects against looming deadlines, and create innovative new products and strategies. Secrets of Special Ops Leadership gives you the ammunition you need to get a business commando unit up and running and achieve the impossible for your organization.

There is no shortage of books and successful businesspeople who have emphasized concepts such as decentralization, outsourcing, the rise of the knowledge worker, the role of employees as assets, and a focus on the customer. But it was Peter Drucker who years, sometimes decades, first blew the whistle on these indisputably important keys to success. And still today, Drucker is recognized as the inventor of modern management, and continues to influence leaders around the globe. And now readers can benefit from this collection of applicable concepts taken from Drucker’s myriad books.Within the invaluable pages of Practical Drucker, readers will find surprising insights and clear guidance on how to: • Engage employees and achieve outstanding performance • Remedy destructive office politics • Handle a crisis • Become better decision makers by questioning assumptions • Determine which leadership style to use in which situation • Do more with less • Steer clear of the biggest traps that leaders fall into • Avoid the five deadly marketing sins • And much moreIn efficient, knowledge-filled chapters, this all-in-one resource has taken the practical wisdom from Drucker’s large body of work--including his books, essays, articles, as well as his decades of teaching and consulting--and shaped it together into a set of fresh, vital lessons that will resonate today and for years to come.

Developed to meet the demand for a low-cost, high-quality history book, this text is an economically priced version of WESTERN CIVILIZATION: BEYOND BOUNDARIES, 7e. The Advantage Edition offers the high level of scholarship and engaging narrative of the full text, while limiting the number of features, images, and maps. Each volume is packaged in a paperback, two-color format that appeals to those seeking a comprehensive, trade-sized history text. Like its full-length counterpart, the Advantage Edition of WESTERN CIVILIZATION encompasses the full social and political story of Western Civilization within a wider definition of Europe that includes Eastern Europe, Scandinavia, and European frontiers. The text emphasizes Europe's interaction with the world and encourages readers to question why and how history unfolded as it did.

Peter Drucker is known worldwide as "The Father of Modern Management." But he was also the world's most famous and successful independent consultant. The methods developed by Drucker remain highly relevant and continue to be used in today's organizations. This book, written by Drucker's first executive PhD graduate of the program he developed, is the first book to reveal in detail Drucker's methods and ideas as a consultant. Jack Welch noted that his success at GE was based on Drucker's consulting advice. Bill Bartmann became the 25th wealthiest man in America at one point. He, too, credits Drucker's advice in helping with his success. This book is an encyclopedia of Drucker's consulting approaches and how and when to apply them. Any consultant will find this book invaluable. However, executives and managers will also gain new insight into Drucker's thinking and methods, and why they continue to have such tremendous influence over today's organizations.

Peter Drucker is an icon of the business world. The methods developed by this genius were so powerful that they are still used today in organizations all over the world. Yet one of his most important contributions is still little known. Drucker had uncovered principles of self-development that he put into practice himself – principles that enabled him to reach all of his life goals. For the first time, this book examines the self-development methods that Drucker created and practiced – and offers vital and original lessons to anyone in business on how to accomplish any goal in any endeavor. For as Drucker wrote: “The most crucial and vital resource you have as an executive and as a manager is yourself; your organization is not going to do better than you do yourself.”