WILLIAM A. COHEN, PH.D., President of the Institute of Leader Arts and The California Institute of Advanced Management, was Drucker's first executive Ph.D. graduate. About him, Drucker wrote: "My colleagues on the faculty and I learned at least as much as we could teach him." He has held executive positions in several companies and served as president of two universities. He is the author of many books, including Heroic Leadership, A Class with Drucker, Drucker on Leadership, and Drucker on Marketing.

• CONTENTS Acknowledgments and Dedicationvii What Peter Drucker Wrote About Bill Cohenviii Foreword by Ira Jacksonix Introductionxiii 1 How I Became the Student of the Father of Modern Management1 2 Drucker in the Classroom11 3 What Everybody Knows Is Frequently Wrong19 4 Self-Confidence Must Be Built Step-by-Step30 5 If You Keep Doing What Worked in the Past You're Going to Fail44 6 Approach Problems with Your Ignorance-Not Your Experience57 7 Develop Expertise Outside Your Field to Be an Effective Manager69 8 Outstanding Performance Is Inconsistent with Fear of Failure82 9 The Objective of Marketing Is to Make Selling Unnecessary96 10 Ethics, Honor, Integrity and the Law108 11 You Can't Predict the Future, But You Can Create It121 12 We're All Accountable133 13 You Must Know Your People to Lead Them147 14 People Have No Limits, Even After Failure160 15 A Model Organization That Drucker Greatly Admired173 16 The Management Control Panel189 17 Base Your Strategy on the Situation, Not on a Formula201 18 How to Motivate the Knowledge Worker215 19 Drucker's Principles of Self-Development 231 Afterword246 Notes249 Books by and About Peter Drucker252 Index253

WILLIAM A. COHEN, PH.D., President of the Institute of Leader Arts and The California Institute of Advanced Management, was Drucker's first executive Ph.D. graduate. About him, Drucker wrote: "My colleagues on the faculty and I learned at least as much as we could teach him." He has held executive positions in several companies and served as president of two universities. He is the author of many books, including Heroic Leadership, A Class with Drucker, Drucker on Leadership, and Drucker on Marketing.

• CONTENTS Acknowledgments and Dedicationvii What Peter Drucker Wrote About Bill Cohenviii Foreword by Ira Jacksonix Introductionxiii 1 How I Became the Student of the Father of Modern Management1 2 Drucker in the Classroom11 3 What Everybody Knows Is Frequently Wrong19 4 Self-Confidence Must Be Built Step-by-Step30 5 If You Keep Doing What Worked in the Past You're Going to Fail44 6 Approach Problems with Your Ignorance-Not Your Experience57 7 Develop Expertise Outside Your Field to Be an Effective Manager69 8 Outstanding Performance Is Inconsistent with Fear of Failure82 9 The Objective of Marketing Is to Make Selling Unnecessary96 10 Ethics, Honor, Integrity and the Law108 11 You Can't Predict the Future, But You Can Create It121 12 We're All Accountable133 13 You Must Know Your People to Lead Them147 14 People Have No Limits, Even After Failure160 15 A Model Organization That Drucker Greatly Admired173 16 The Management Control Panel189 17 Base Your Strategy on the Situation, Not on a Formula201 18 How to Motivate the Knowledge Worker215 19 Drucker's Principles of Self-Development 231 Afterword246 Notes249 Books by and About Peter Drucker252 Index253

WILLIAM A. COHEN, PH.D., President of the Institute of Leader Arts and The California Institute of Advanced Management, was Drucker's first executive Ph.D. graduate. About him, Drucker wrote: "My colleagues on the faculty and I learned at least as much as we could teach him." He has held executive positions in several companies and served as president of two universities. He is the author of many books, including Heroic Leadership, A Class with Drucker, Drucker on Leadership, and Drucker on Marketing.

• CONTENTS Acknowledgments and Dedicationvii What Peter Drucker Wrote About Bill Cohenviii Foreword by Ira Jacksonix Introductionxiii 1 How I Became the Student of the Father of Modern Management1 2 Drucker in the Classroom11 3 What Everybody Knows Is Frequently Wrong19 4 Self-Confidence Must Be Built Step-by-Step30 5 If You Keep Doing What Worked in the Past You're Going to Fail44 6 Approach Problems with Your Ignorance-Not Your Experience57 7 Develop Expertise Outside Your Field to Be an Effective Manager69 8 Outstanding Performance Is Inconsistent with Fear of Failure82 9 The Objective of Marketing Is to Make Selling Unnecessary96 10 Ethics, Honor, Integrity and the Law108 11 You Can't Predict the Future, But You Can Create It121 12 We're All Accountable133 13 You Must Know Your People to Lead Them147 14 People Have No Limits, Even After Failure160 15 A Model Organization That Drucker Greatly Admired173 16 The Management Control Panel189 17 Base Your Strategy on the Situation, Not on a Formula201 18 How to Motivate the Knowledge Worker215 19 Drucker's Principles of Self-Development 231 Afterword246 Notes249 Books by and About Peter Drucker252 Index253