Xavier Font – författare
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This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement. The authors analyse how CSR contributes to shareholder accountability (i.e. as financial performance) by developing a multiple attribute decision-making model to deploy CSR resources, analysing how CSR contributes to the management of systematic risk as part of an internationalisation strategy, and showing how philanthropy is used as a legitimisation tool.
The authors then review how managers negotiate CSR priorities within their organisational strategy by accounting for the utility gained by family firms from ecological and social outcomes in comparison with profit outcomes, analysing the trade-offs of co-constructing a sustainability innovation and weighting factors in water planning. They also review how employees are central to the delivery of CSR actions by exploring how green organisational culture affects organisational citizenship behaviour, how organisational green practices impact an organisation’s image and its customers’ environmental consciousness and behavioural intentions, and how organisational CSR affects employee pro-environmental citizenship and tourists’ pro-environmental citizenship. The book concludes by reviewing the role of consumers in CSR with ten strategies to close the consumers'' attitude-behaviour gap and an account of how customers’ trust is a mediator between CSR, image and loyalty.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
779 kr
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This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement. The authors analyse how CSR contributes to shareholder accountability (i.e. as financial performance) by developing a multiple attribute decision-making model to deploy CSR resources, analysing how CSR contributes to the management of systematic risk as part of an internationalisation strategy, and showing how philanthropy is used as a legitimisation tool.
The authors then review how managers negotiate CSR priorities within their organisational strategy by accounting for the utility gained by family firms from ecological and social outcomes in comparison with profit outcomes, analysing the trade-offs of co-constructing a sustainability innovation and weighting factors in water planning. They also review how employees are central to the delivery of CSR actions by exploring how green organisational culture affects organisational citizenship behaviour, how organisational green practices impact an organisation’s image and its customers’ environmental consciousness and behavioural intentions, and how organisational CSR affects employee pro-environmental citizenship and tourists’ pro-environmental citizenship. The book concludes by reviewing the role of consumers in CSR with ten strategies to close the consumers'' attitude-behaviour gap and an account of how customers’ trust is a mediator between CSR, image and loyalty.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
779 kr
Läs direkt efter köp
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
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Every year a huge amount of organic solid waste is generated globally. This quantity is expected to keep increasing, making sustainable, safe and environmentally responsible management of solid waste vitally important. Composting offers a circular and low-impact route to managing and treating organic solid waste and produces a nutrient rich medium with uses in horticulture and agriculture.
Beginning with a solid introduction to the fundamentals of composting, including bioreactor engineering, energy and mass transfer issues and microbiology, this book then moves on to more complex topics such as compost stability, gaseous emissions and compost uses. With a focus on sustainability, the role of composting in biorefineries and how composting can complement other technologies such as anaerobic digestion and solid-state fermentation are also discussed.
This book is a great resource for both students and researchers with an interest in organic waste management, sustainability or the circular economy.
2 200 kr
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Every year a huge amount of organic solid waste is generated globally. This quantity is expected to keep increasing, making sustainable, safe and environmentally responsible management of solid waste vitally important. Composting offers a circular and low-impact route to managing and treating organic solid waste and produces a nutrient rich medium with uses in horticulture and agriculture.
Beginning with a solid introduction to the fundamentals of composting, including bioreactor engineering, energy and mass transfer issues and microbiology, this book then moves on to more complex topics such as compost stability, gaseous emissions and compost uses. With a focus on sustainability, the role of composting in biorefineries and how composting can complement other technologies such as anaerobic digestion and solid-state fermentation are also discussed.
This book is a great resource for both students and researchers with an interest in organic waste management, sustainability or the circular economy.
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1 892 kr
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