Scott McCabe – författare
Visar alla böcker från författaren Scott McCabe. Handla med fri frakt och snabb leverans.
22 produkter
Social Tourism at the Crossroads
Av Anya Diekmann, Scott McCabe m. fl.
Inbunden, 2019
2512 kr
Lägg i varukorg
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported …
Marketing for Sustainable Tourism
Häftad, 2021
712 kr
Lägg i varukorg
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of …
Social Tourism at the Crossroads
Av Anya Diekmann, Scott McCabe m. fl.
Häftad, 2021
691 kr
Lägg i varukorg
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported …
Routledge Handbook of Tourism Marketing
Av Scott McCabe
Inbunden, 2013
3681 kr
Lägg i varukorg
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real …
Social Tourism at the Crossroads
Av Carlos Cardoso Ferreira, Scott McCabe m. fl.
E-bok, 2020
814 kr
Lägg i varukorg
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported …
Social Tourism at the Crossroads
Av Carlos Cardoso Ferreira, Scott McCabe m. fl.
E-bok, 2020
796 kr
Lägg i varukorg
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported …
Routledge Handbook of Tourism Marketing
Av Scott McCabe
Häftad, 2017
832 kr
Lägg i varukorg
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real …
Marketing for Sustainable Tourism
Inbunden, 2018
2586 kr
Lägg i varukorg
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of …
Marketing Communications in Tourism and Hospitality
Inbunden, 2026
2586 kr
Lägg i varukorg
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today’s digital …
Marketing Communications in Tourism and Hospitality
Häftad, 2026
787 kr
Lägg i varukorg
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today’s digital …
Marketing Communications in Tourism and Hospitality
E-bok, 2026
901 kr
Lägg i varukorg
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. Marketing …
Routledge Handbook of Tourism Marketing
Av Scott McCabe
E-bok, 2014
874 kr
Lägg i varukorg
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real …
Routledge Handbook of Tourism Marketing
Av Scott McCabe
E-bok, 2014
874 kr
Lägg i varukorg
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real …
Marketing for Sustainable Tourism
E-bok, 2019
820 kr
Lägg i varukorg
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of …
Marketing for Sustainable Tourism
E-bok, 2019
838 kr
Lägg i varukorg
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of …
Handbook of Social Tourism
Av Anya Diekmann, Scott McCabe
Inbunden, 2020
2841 kr
Lägg i varukorg
Interest in tourism with a social imperative is gaining momentum not only amongst policy makers, but also researchers and the academy. This thought-provoking and timely Handbook considers the impact and challenges that social tourism has on people's lives.Integrating case studies from around the …
Handbook of Social Tourism
Av Scott McCabe, Anya Diekmann
E-bok, 2020
605 kr
Lägg i varukorg
Interest in tourism with a social imperative is gaining momentum not only amongst policy makers, but also researchers and the academy. This thought-provoking and timely Handbook considers the impact and challenges that social tourism has on people''s lives. Integrating case studies from around the …
Handbook of Social Tourism
Av Anya Diekmann, Scott McCabe
Häftad, 2022
626 kr
Lägg i varukorg
Interest in tourism with a social imperative is gaining momentum not only amongst policy makers, but also researchers and the academy. This thought-provoking and timely Handbook considers the impact and challenges that social tourism has on people's lives.Integrating case studies from around the …
Social Tourism in Europe
Theory and Practice
Av Scott McCabe, Lynn Minnaert m. fl.
Häftad, 2011
488 kr
Lägg i varukorg
This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to …
Marketing Communications in Tourism and Hospitality
Av Scott McCabe
Häftad, 2008
574 kr
Tillfälligt slut
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing …
Marketing Communications in Tourism and Hospitality
Av Scott McCabe
Inbunden, 2017
2109 kr
Tillfälligt slut
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing …
Social Tourism in Europe
Theory and Practice
Av Scott McCabe, Lynn Minnaert m. fl.
Inbunden, 2011
1481 kr
Tillfälligt slut
This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to …
