Scott McCabe – författare

Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes. However, despite these advances and awareness of the benefits of tourism participation in most countries, there is still much confusion and ambiguity about the definition, role, and purpose of social tourism.

This comprehensive volume reflects recent shifts in social tourism research by focusing on target groups and the benefits or constraints of these groups in holiday participation. The authors explore the diversity of issues, theories and social contexts that are relevant to social tourism research, offering a range of quantitative and qualitative methods and experimental designs as well as various policy and practice contexts to address policy issues. They also highlight opportunities for greater intensity of research on the importance of policy in advancing social tourism and to stress the fundamental role that social tourism can play in achieving strategic policy goals towards enhancing wellbeing, citizenship, and quality of life in the future.

This book was originally published as a special issue of the Journal of Policy Research in Tourism, Leisure and Events.

Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes. However, despite these advances and awareness of the benefits of tourism participation in most countries, there is still much confusion and ambiguity about the definition, role, and purpose of social tourism.

This comprehensive volume reflects recent shifts in social tourism research by focusing on target groups and the benefits or constraints of these groups in holiday participation. The authors explore the diversity of issues, theories and social contexts that are relevant to social tourism research, offering a range of quantitative and qualitative methods and experimental designs as well as various policy and practice contexts to address policy issues. They also highlight opportunities for greater intensity of research on the importance of policy in advancing social tourism and to stress the fundamental role that social tourism can play in achieving strategic policy goals towards enhancing wellbeing, citizenship, and quality of life in the future.

This book was originally published as a special issue of the Journal of Policy Research in Tourism, Leisure and Events.

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.This new edition has been updated to include:

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions.

This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study.

This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions.

This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study.

This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.

This book was originally published as a special issue of the Journal of Sustainable Tourism.

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.

This book was originally published as a special issue of the Journal of Sustainable Tourism.

  Integrating case studies from around the world, chapters showcase the latest research on social tourism and its potential role in tackling the challenges posed by modern, mass tourism development that can lead to sustainable alternatives and social equity in participation. Contributors explore tourism activities that are directed towards positive social and personal outcomes for people who would not be able to access leisure or holiday travel without such interventions and illustrate the social imperative of tourism as a force for good.

  The Handbook of Social Tourism enables academics and students from various disciplines, as well as practitioners in the tourism sector, to obtain a more holistic understanding of this phenomenon and offers an enlightening and stimulating read.

Contributors include: C. Billen, N. Carr, J.D. Cisneros-Martinez, V. Cops, A. Diekmann, V. Eichhorn, A.E. Estrada-Gonzalez, C. Eusebio, A. Fernandez-Morales, J. Finniear, E. Herengodts, E. Hermans, P. Hunter Jones, L. Jolin, K.I. Kakoudakis, M. Kay Smith, R. Komppula, T. Kosar, J. Lima, S. McCabe, L. Minnaert, N. Morgan, B. Prideaux, S. Pyke, J. Pyke, G. Qiao, Y. Ram, A.C. Reyes Uribe, H. Schanzel, E. Schenkel, G. Shaw, L. Sie, E. Vento, M. Vilele de Almeida, M. Vincent, J. Wooton