Xavier Font is professor of sustainability marketing at the University of Surrey. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication for UNEP, UNCTAD, UNWTO, IFC, EC, VisitEngland, Fáilte Ireland, WWF and the Travel Foundation amongst others. Since January 2019, he is the new co-editor of the Journal of Sustainable Tourism. He has conducted over 130 courses for more than 2500 businesses on how to market and communicate sustainability, see www.travindy.com

• 1: Introduction 2: Regulating the green message: the players in ecolabelling, Xavier Font, Leeds Metropolitan University, UK 3: Major issues in tourism ecolabelling, Ralph Buckley, Griffith University, Australia Part 1: Ecolabels in Context 4: Ecolabelling in the context of sustainable tourism and ecotourism, D. Diamantis Swiss Hotel Association Tourism & Hospitality Research Centre, Switzerland, & J. Westlake International Centre for Tourism & Hospitality Research Bournemouth University, UK 5: The consumer behaviour context of ecolabelling, Richard Sharpley, University of Northumbria at Newcastle, UK 6: Environmental behaviour implications for tourist destinations and ecolabels, Tanja Mihalic, University of Ljubljana, Slovenia 7: Tourism ecolabels market research in Germany, Claudia Lübbert, University of Munich, Germany Part 2: Ecolabels in Practice 8: The process of developing an ecolabel, Xavier Font, Leeds Metropolitan University, UK, & John Tribe, Buckinghamshire Chilterns University College, UK 9: Pitfalls of ecolabelling, Vinod Sasidharan, The Pennsylvania State University, USA, & Xavier Font, Leeds Metropolitan University, UK 10: Ecotourism certification and evaluation: progress and prospects, Megan Epler Wood & Elizabeth Halpenny, The Ecotourism Society, USA 11: Environmental management tools in Canada: ecolabelling and best practice benchmarking, Pam Wight, Pam Wight & Associates, Canada 12: Ecotourism accreditation in Australia, Ralf Buckley, Griffith University, Australia 13: Ecolabels for Tourism in Europe - The European Ecolabel for Tourism? Herbert Hamele, Ecotrans, Germany Part 3: Tourism Ecolabels: Present and Future 14: Turnover and trends in tourism ecolabels, Ralf Buckley, Griffith University, Australia 15: Quality analysis of tourism ecolabels, Rolf Spittler & Ute Haak, The Academy for Environmental Research and Education in Europe, Germany 16: The future belongs to international labelling schemes, Walter Kahlenborn & Attina Dominé, Ecologic, Germany 17: Conclusions: a strategic analysis of tourism ecolabels, Xavier Font, Leeds Metropolitan University, UK Part 4: Information Sources 18: Directory of ecolabels