Yangyang Jiang – författare

This book offers a timely and illuminating exploration of the powerful nexus between sport, travel, and human experience. Drawing from key research published in Tourism Recreation Research, it weaves together diverse perspectives on how individuals engage with sport tourism-from personal motivations to global development impacts.Through its thoughtfully structured approach, Part I of the volume examines the behavior and psychology of sport tourists, uncovering what drives adventure seekers, how women navigate participation in snow sports, and the ways eco-conscious behaviors emerge from sporting experiences. It addresses critical questions of accessibility, representation, and decision-making factors that influence participation across different demographics, while also highlighting issues of legitimacy and corporate social responsibility in winter sports tourism.The narrative then seamlessly transitions to the developmental aspects of sport tourism in Part II, revealing how destinations strategically plan, market, and manage sporting events. From sustainable approaches to mega-events to the evolution of emerging sports in developing economies, the book presents a comprehensive view of how places transform through sport tourism initiatives.Blending scholarly insight with practical application, this accessible volume serves as an essential resource for students, tourism professionals, and anyone fascinated by how sport tourism simultaneously drives personal transformation, fosters social connection, and catalyzes regional development in our increasingly interconnected world.The chapters in this book were originally published in Tourism Recreation Research.

This book offers a timely and illuminating exploration of the powerful nexus between sport, travel, and human experience. Drawing from key research published in Tourism Recreation Research, it weaves together diverse perspectives on how individuals engage with sport tourism-from personal motivations to global development impacts.Through its thoughtfully structured approach, Part I of the volume examines the behavior and psychology of sport tourists, uncovering what drives adventure seekers, how women navigate participation in snow sports, and the ways eco-conscious behaviors emerge from sporting experiences. It addresses critical questions of accessibility, representation, and decision-making factors that influence participation across different demographics, while also highlighting issues of legitimacy and corporate social responsibility in winter sports tourism.The narrative then seamlessly transitions to the developmental aspects of sport tourism in Part II, revealing how destinations strategically plan, market, and manage sporting events. From sustainable approaches to mega-events to the evolution of emerging sports in developing economies, the book presents a comprehensive view of how places transform through sport tourism initiatives.Blending scholarly insight with practical application, this accessible volume serves as an essential resource for students, tourism professionals, and anyone fascinated by how sport tourism simultaneously drives personal transformation, fosters social connection, and catalyzes regional development in our increasingly interconnected world.The chapters in this book were originally published in Tourism Recreation Research.

This book offers a timely and illuminating exploration of the powerful nexus between sport, travel, and human experience. Drawing from key research published in Tourism Recreation Research, it weaves together diverse perspectives on how individuals engage with sport tourism—from personal motivations to global development impacts.Through its thoughtfully structured approach, Part I of the volume examines the behavior and psychology of sport tourists, uncovering what drives adventure seekers, how women navigate participation in snow sports, and the ways eco-conscious behaviors emerge from sporting experiences. It addresses critical questions of accessibility, representation, and decision-making factors that influence participation across different demographics, while also highlighting issues of legitimacy and corporate social responsibility in winter sports tourism.The narrative then seamlessly transitions to the developmental aspects of sport tourism in Part II, revealing how destinations strategically plan, market, and manage sporting events. From sustainable approaches to mega-events to the evolution of emerging sports in developing economies, the book presents a comprehensive view of how places transform through sport tourism initiatives.Blending scholarly insight with practical application, this accessible volume serves as an essential resource for students, tourism professionals, and anyone fascinated by how sport tourism simultaneously drives personal transformation, fosters social connection, and catalyzes regional development in our increasingly interconnected world.The chapters in this book were originally published in Tourism Recreation Research.

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.