Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText

AvKenneth Clow,Donald Baack

2017

1 348 kr

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Produktinformation

Utgivningsdatum:2017-11-23
Höjd:215 x 275 x 20 mm
Vikt:1 133 g
Språk:Engelska
Upplaga:8
Förlag:Pearson Education
EAN:9781292222790

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap
Reklam inom Ekonomi och Ledarskap

Innehållsförteckning

Part I: The IMC Foundation 1. Integrated Marketing Communications2. Brand Management3. Buyer Behaviors4. The IMC Planning Process Part II: IMC Advertising Tools 5. Advertising Campaign Management6. Advertising Design7. Traditional Media Channels Part III: Digital and Alternative Marketing8. Digital Marketing9. Social Media10. Alternative Marketing Part IV: IMC Promotional Tools11. Database and Direct Response Marketing and Personal Selling12. Sales Promotions 13. Public Relations and Sponsorship Programs Part V: IMC Ethics, Regulation, and Evaluation14. Relations and Ethical Concerns15. Evaluating an Integrated Marketing Program

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