International Marketing and Management Research – serie
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13 produkter
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
Av A. Arora
Inbunden, 2013
569 kr
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International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across …
Global Business Transcendence
International Perspectives Across Developed and Emerging Economies
Av A. Arora, J. McIntyre
Inbunden, 2014
552 kr
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Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection …
Advertising Confluence
Transitioning Marketing Communications into Social Movements
Av A. Arora, S. Bacouël-Jentjens
Inbunden, 2014
569 kr
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Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, …
Sustainable Innovation
Trends in Marketing and Management
Av Anshu Saxena Arora, Sabine Bacouel-Jentjens m. fl.
Inbunden, 2019
679 kr
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In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and …
Toward Behavioral Transaction Cost Economics
Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership
Inbunden, 2020
1580 kr
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Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by foregrounding psychological processes and introducing and integrating with effectuation theory. Consistent with its behavioral agenda, the book …
Toward Behavioral Transaction Cost Economics
Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership
Häftad, 2021
1580 kr
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Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by foregrounding psychological processes and introducing and integrating with effectuation theory. Consistent with its behavioral agenda, the book …
Women Entrepreneurs in Emerging Markets
Managing Performance within Ecosystems
Inbunden, 2022
569 kr
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This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and …
Managing Social Robotics and Socio-cultural Business Norms
Parallel Worlds of Emerging AI and Human Virtues
Av Anshu Saxena Arora, Sabine Jentjens m. fl.
Inbunden, 2022
513 kr
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This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many challenges facing technological expansion, including a true understanding of abstract concepts, transfer of knowledge to novel application problems, …
Making Sense of Immigrant Work Integration
An Organizing Framework
Av Luciara Nardon, Amrita Hari
Inbunden, 2022
569 kr
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This open access book explores the wicked problem of immigrant work integration, with specific examples from Canada. Bringing together a variety of disciplinary perspectives, it discusses immigrant work integration as a process of sensemaking, involving multiple actors (immigrants, organizations, …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Richard P. Bagozzi, Attila Yaprak
Inbunden, 2025
455 kr
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This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
Foundations of Consumer Behavior
Insights from Cross-Cultural Contexts
Av Richard P. Bagozzi, Attila Yaprak
Häftad, 2026
455 kr
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This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, …
International Fragmentation
Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Av Anshu Saxena Arora, Sabine Bacouel-Jentjens
Inbunden, 2016
569 kr
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This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational …
Global Business Value Innovations
Building Innovation Capabilities for Business Strategies
Av Anshu Saxena Arora, Sabine Bacouel-Jentjens m. fl.
Inbunden, 2018
551 kr
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This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this …
