International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Inbunden, Engelska, 2013

Del i serien International Marketing and Management Research

560 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Produktinformation

Utgivningsdatum:2013-07-26
Mått:140 x 216 x 14 mm
Vikt:300 g
Format:Inbunden
Språk:Engelska
Serie:International Marketing and Management Research
Antal sidor:108
Upplaga:2013
Förlag:Palgrave Macmillan
ISBN:9781137379078

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap

Mer om författaren

Suman NiranjanReginald LeseaneShalonda BradfordHae ChoiMaria Louise ThyboPeter Keith RossCarl SharpersonReginald LeseaneSacriana WareJamese BeazerEulalia WycoffRajeev SooreeaAriel SheadMarjorie Maguire-KruppMelody BurksCarl SharpersonReginald LeseaneEulalia WycoffRajeev SooreeaMelody BurksUlysses J. BrownPeter Keith Ross

Innehållsförteckning

1. The 'Global Logistics and International Business 2.0): Curriculum Internationalization Experience Anshu Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, and Hae Choi 2. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross 3. THE S.H.A.R.P. Conceptual Framework for Young African-American Adults …… What is Cool? Carl Sharperson and Reginald Leseane 4. Exotic, Erogenous, Erotica: Veiled Signs of 'Advertising Erotica' for Luxury Brands Sacriana Ware, Jamese Beazer, and Anshu Arora 5. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand Eulalia Wycoff and Rajeev Sooreea 6. U.S. Securities and Exchange Commission Charges : Thornburg Mortgage Company for Fraudulent Accounting Ariel Shead and Marjorie Maguire-Krupp 7. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Jun Wu and Anshu Arora 8. THE S.H.A.R.P. Conceptual Framework for Young: African-American Adults …… What is Cool? Carl Sharperson and Reginald Leseane 9. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand Eulalia Wycoff and Rajeev Sooreea 10. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Ulysses J. Brown, Jun Wu and Anshu Arora 11. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross