Mastering Business Analytics – serie
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16 produkter
Essentials of Pricing Analytics
Tools and Implementation with Excel
Av Erik Haugom, Per Kristian Alnes
Häftad, 2026
665 kr
Lägg i varukorg
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.Beyond theoretical perspectives, the second edition of Essentials of Pricing …
Supply Chain Analytics
Using Data to Optimise Supply Chain Processes
Häftad, 2025
710 kr
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Supply Chain Analytics, second edition, introduces the reader to data analytics and demonstrates the value of its effective use in the improvement of supply chain (SC) process performance. By describing four key SC processes and illustrating – through worked examples – how the descriptive, …
Digital Analytics for Marketing
Av Karim Feroz, Gohar F. Khan m. fl.
Häftad, 2024
799 kr
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics …
Digital Analytics for Marketing
Av Karim Feroz, Gohar F. Khan m. fl.
Inbunden, 2024
2848 kr
Lägg i varukorg
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics …
Creating Value with Data Analytics in Marketing
Mastering Data Science
Av Peter C. Verhoef, Edwin Kooge m. fl.
Inbunden, 2021
2818 kr
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This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable …
Creating Value with Data Analytics in Marketing
Mastering Data Science
Av Peter C. Verhoef, Edwin Kooge m. fl.
Häftad, 2021
829 kr
Lägg i varukorg
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable …
Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Av José Marcos Carvalho de Mesquita, Erik Kostelijk
Inbunden, 2021
2324 kr
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Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 …
Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Av José Marcos Carvalho de Mesquita, Erik Kostelijk
Häftad, 2021
695 kr
Lägg i varukorg
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 …
Consumer Behaviour and Analytics
Av Andrew Smith
Häftad, 2023
710 kr
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The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It …
Consumer Behaviour and Analytics
Av Andrew Smith
Inbunden, 2023
2578 kr
Lägg i varukorg
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It …
Supply Chain Analytics
Using Data to Optimise Supply Chain Processes
Inbunden, 2025
2324 kr
Lägg i varukorg
Supply Chain Analytics, second edition, introduces the reader to data analytics and demonstrates the value of its effective use in the improvement of supply chain (SC) process performance. By describing four key SC processes and illustrating – through worked examples – how the descriptive, …
Practical Supply Chain and Logistics Analytics
An Introduction
Av Tan Miller
Häftad, 2026
646 kr
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Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics, and procurement across the supply chain.This book delivers practical decision-analysis methodologies that …
Practical Supply Chain and Logistics Analytics
An Introduction
Av Tan Miller
Inbunden, 2026
2504 kr
Lägg i varukorg
Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics, and procurement across the supply chain.This book delivers practical decision-analysis methodologies that …
Essentials of Pricing Analytics
Tools and Implementation with Excel
Av Erik Haugom, Per Kristian Alnes
Inbunden, 2026
2578 kr
Lägg i varukorg
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.Beyond theoretical perspectives, the second edition of Essentials of Pricing …
Data Analytics for Strategic Decisions
Fundamentals of Business Technology and AI Integration
Häftad, 2027
656 kr
Kommande
Data Analytics for Strategic Decisions explores how businesses can harness the power of data, technology, and analytics to make strategic decisions that drive growth and innovation. It provides a comprehensive guide to integrating business strategy with data-driven methodologies, offering practical …
Data Analytics for Strategic Decisions
Fundamentals of Business Technology and AI Integration
Inbunden, 2027
2542 kr
Kommande
Data Analytics for Strategic Decisions explores how businesses can harness the power of data, technology, and analytics to make strategic decisions that drive growth and innovation. It provides a comprehensive guide to integrating business strategy with data-driven methodologies, offering practical …
