Erik Kostelijk – författare
Visar alla böcker från författaren Erik Kostelijk. Handla med fri frakt och snabb leverans.
12 produkter
Brand Positioning
Connecting Marketing Strategy and Communications
Av Erik Kostelijk, Karel Jan Alsem
Inbunden, 2020
2578 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective …
Brand Positioning
Connecting Marketing Strategy and Communications
Av Erik Kostelijk, Karel Jan Alsem
Häftad, 2020
665 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective …
Brand Positioning
Connecting Marketing Strategy and Communications
Av Karel Jan Alsem, Erik Kostelijk
E-bok, 2020
785 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective …
Brand Positioning
Connecting Marketing Strategy and Communications
Av Karel Jan Alsem, Erik Kostelijk
E-bok, 2020
785 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective …
Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Av Erik Kostelijk, Jose Marcos Carvalho de Mesquita
E-bok, 2021
797 kr
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Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 …
Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Av Erik Kostelijk, Jose Marcos Carvalho de Mesquita
E-bok, 2021
797 kr
Lägg i varukorg
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 …
Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Av José Marcos Carvalho de Mesquita, Erik Kostelijk
Inbunden, 2021
2324 kr
Lägg i varukorg
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 …
Marketing Analytics
Statistical Tools for Marketing and Consumer Behavior Using SPSS
Av José Marcos Carvalho de Mesquita, Erik Kostelijk
Häftad, 2021
695 kr
Lägg i varukorg
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 …
Influence of Values on Consumer Behaviour
The value compass
Häftad, 2018
797 kr
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Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in …
Influence of Values on Consumer Behaviour
The value compass
Inbunden, 2016
2433 kr
Lägg i varukorg
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in …
Influence of Values on Consumer Behaviour
The value compass
E-bok, 2016
922 kr
Lägg i varukorg
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in …
Influence of Values on Consumer Behaviour
The value compass
E-bok, 2016
943 kr
Lägg i varukorg
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in …
