Karel Jan Alsem – författare
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8 produkter
Brand Positioning
Connecting Marketing Strategy and Communications
Av Erik Kostelijk, Karel Jan Alsem
Inbunden, 2020
2578 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective …
Brand Positioning
Connecting Marketing Strategy and Communications
Av Erik Kostelijk, Karel Jan Alsem
Häftad, 2020
665 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective …
Brand Positioning
Connecting Marketing Strategy and Communications
Av Karel Jan Alsem, Erik Kostelijk
E-bok, 2020
785 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective …
Brand Positioning
Connecting Marketing Strategy and Communications
Av Karel Jan Alsem, Erik Kostelijk
E-bok, 2020
785 kr
Lägg i varukorg
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective …
Strategic Marketing Planning
A Step-by-Step Approach
E-bok, 2023
910 kr
Lägg i varukorg
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy …
Strategic Marketing Planning
A Step-by-Step Approach
E-bok, 2023
890 kr
Lägg i varukorg
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy …
Strategic Marketing Planning
A Step-by-Step Approach
Häftad, 2023
770 kr
Lägg i varukorg
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy …
Strategic Marketing Planning
A Step-by-Step Approach
Inbunden, 2023
2773 kr
Lägg i varukorg
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy …
