Anthem Studies in Book History, Publishing and Print Culture – serie

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Robert Louis Stevenson, Literary Networks and Transatlantic Publishing in the 1890s investigates Stevenson and the geographies of his literary networks during the last years of his life and after his death. It profiles a series of figures who worked with Stevenson, negotiated his publications on both sides of the Atlantic, wrote for him or were inspired by him. Using archival material, correspondence, fiction and biographies it moves across these literary networks. It deploys the concept of ‘literary prosthetics’ to frame its analysis of gatekeepers, tastemakers, agents, collaborators and authorial surrogates in the transatlantic production of Stevenson’s writing. Case studies of understudied individuals and broader consideration of the networks they represent contribute to knowledge of transatlantic publishing in the 1890s, understanding of transatlantic culture, Stevenson studies, current interest in the workings of literary communities and in nineteenth-century mobility.

Offering the first comparative study of 1920s’ US and Canadian print cultures, ‘Imagining Gender, Nation and Consumerism in Magazines of the 1920s’ comparatively examines the highly influential ‘Ladies’ Home Journal’ (1883–2014) and the often-overlooked ‘Canadian Home Journal’ (1905–1958). Firmly grounded in the latest advances in periodical studies, the book provides a timely contribution to the field in its presentation of a transferrable transnational approach to the study of magazines. While Canadian magazines have often been viewed, unflatteringly and inaccurately, as merely derivative of their American counterparts, Rachel Alexander asserts the value of an even-handed consideration of both. Such an approach acknowledges the complexity of these magazines as collaborative texts, cultural artefacts and commercial products, revealing that while these magazines shared certain commonalities, they functioned in differing – at times unexpected – ways. During the 1920s, both magazines were changing rapidly in response to technological modernity, altering gender economies and the burgeoning of consumer culture. ‘Imagining Gender, Nation, and Consumerism in Magazines of the 1920s’ explores the influences, tensions and interests that informed the magazines’ construction of their audience of middle-class women as readers, consumers and citizens.

This cultural history of the Saltire Society Literary Awards demonstrates the significance the awards have had within Scottish literary and cultural life. It is one piece of the wider cultural award puzzle and illustrates how, far from being parochial or niche, lesser-known awards, whose histories may be yet untold, play their own role in the circulation of cultural value through the consecration of literary value. The study of the Society’s Book of the Year and First Book of the Year Awards not only highlights how important connections between literary awards and national culture and identity are within prize culture and how literary awards, and their founding institutions, can be products of the socio-political and cultural milieu in which they form, but this study also illustrates how existing literary award scholarship has only begun to scratch the surface of the complexities of the phenomenon. This book promotes a new approach to considering literary prizes, proposing that the concept of the literary awards hierarchy can contribute to emerging and developing discourses pertaining to literary, and indeed cultural, prizes more broadly.

This is the first book-length study of Sydney-based Horwitz Publications, the largest and most dynamic Australian pulp publisher to emerge after World War II. Although best known for its cheaply produced, sometimes luridly packaged, softcover books, Horwitz Publications played a far larger role in mainstream Australian publishing than has been so far recognised, particularly in the expansion of the paperback from the late 1950s onwards. Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback examines the authorship, production, marketing and distribution of Horwitz pulp paperbacks. It includes ground-breaking material on the conditions of creative labour: the writers, artists and editors involved in the production of Horwitz pulp. The book also explores how Horwitz pulp paperbacks acted as a local conduit for the global modern: the ideas, sensations, fascinations, technologies, and people that came crashing into the Australian consciousness in the 1950s and 1960s.

This anthology explores the relationships and interdependencies between literary production and distinctions of taste by examining how the material aspects of literary texts, such as the cover, binding, typography and paper stock, reflect or even determine their cultural status. In many cases, for example, the distinctions between “highbrow” and “lowbrow” taste have little to do with the content of the texts themselves, as books often function as markers of socioeconomic status, like clothing or home décor. One might even go so far as to say that the concept of literary taste is more closely related to fashion sense than critical judgment. The anthology seeks to address this claim by examining how the tensions between consumerism and prestige reflect fundamental historical changes with regard to the development of technology, literacy and social power.

This cultural history of the Saltire Society Literary Awards demonstrates the significance the awards have had within Scottish literary and cultural life. It is one piece of the wider cultural award puzzle and illustrates how, far from being parochial or niche, lesser-known awards, whose histories may be yet untold, play their own role in the circulation of cultural value through the consecration of literary value. The study of the Society’s Book of the Year and First Book of the Year Awards not only highlights how important connections between literary awards and national culture and identity are within prize culture and how literary awards, and their founding institutions, can be products of the socio-political and cultural milieu in which they form, but this study also illustrates how existing literary award scholarship has only begun to scratch the surface of the complexities of the phenomenon. This book promotes a new approach to considering literary prizes, proposing that the concept of the literary awards hierarchy can contribute to emerging and developing discourses pertaining to literary, and indeed cultural, prizes more broadly.

This is the first book-length study of Sydney-based Horwitz Publications, the largest and most dynamic Australian pulp publisher to emerge after World War II. Although best known for its cheaply produced, sometimes luridly packaged, softcover books, Horwitz Publications played a far larger role in mainstream Australian publishing than has been so far recognised, particularly in the expansion of the paperback from the late 1950s onwards. Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback examines the authorship, production, marketing and distribution of Horwitz pulp paperbacks. It includes ground-breaking material on the conditions of creative labour: the writers, artists and editors involved in the production of Horwitz pulp. The book also explores how Horwitz pulp paperbacks acted as a local conduit for the global modern: the ideas, sensations, fascinations, technologies, and people that came crashing into the Australian consciousness in the 1950s and 1960s.