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Andrew Nette - Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback, Inbunden

Inbunden, Engelska, 2022

Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback

Av Andrew Nette

Del i serien Anthem Studies in Australian Literature and Culture

1414 kr

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Beskrivning
This is the first book-length study of Sydney-based Horwitz Publications, the largest and most dynamic Australian pulp publisher to emerge after World War II. Although best known for its cheaply produced, sometimes luridly packaged, softcover books, Horwitz Publications played a far larger role in mainstream Australian publishing than has been so far recognised, particularly in the expansion of the paperback from the late 1950s onwards. Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback examines the authorship, production, marketing and distribution of Horwitz pulp paperbacks. It includes ground-breaking material on the conditions of creative labour: the writers, artists and editors involved in the production of Horwitz pulp. The book also explores how Horwitz pulp paperbacks acted as a local conduit for the global modern: the ideas, sensations, fascinations, technologies, and people that came crashing into the Australian consciousness in the 1950s and 1960s.
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Andrew Nette has a PhD from Macquarie University and is an author of fiction and non-fiction.

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“This fascinating and meticulously researched book tells a compelling story about the most successful independent Australian publisher, Horwitz, in the mid-20th century. Nette argues that Horwitz impacted the Australian book industry and Australian reading practices by its innovative adoption of merchandising practices and its ability to tread the fine line between feeding readers the salacious and sensationalist fare they wanted while keeping the censors at bay. This is a valuable and immensely readable story about the Americanisation of Australian popular fiction in the mid-twentieth century and the Australianisation of American genres at the same time.” —Hsu-Ming Teo, Associate Professor and Head of Department, Department of Media, Communications, Creative Arts, Language and Literature, Macquarie University, AUS.

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