Woodhead Publishing Series in Consumer Science and Strategic Marketing – serie
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9 produkter
Case Studies in the Wine Industry
Av Cristina Santini, Alessio Cavicchi
Häftad, 2018
1527 kr
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Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the …
Case Studies in the Traditional Food Sector
A volume in the Consumer Science and Strategic Marketing series
Av Alessio Cavicchi, Cristina Santini
Inbunden, 2017
1521 kr
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Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the …
Case Studies in Food Retailing and Distribution
Häftad, 2018
1238 kr
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Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption …
Coffee Consumption and Industry Strategies in Brazil
A Volume in the Consumer Science and Strategic Marketing Series
Av Luciana Flor�ncio de Almeida, Eduardo Eugenio Spers
Häftad, 2019
2253 kr
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Coffee Consumption and�Industry Strategies in Brazil , the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and …
Case Studies in the Beer Sector
Av Capitello,Robert, Roberta Capitello m. fl.
Häftad, 2020
2022 kr
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Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several …
Case Studies on Food Experiences in Marketing, Retail, and Events
Av Susanne Doppler, Adrienne Steffen
Häftad, 2020
2022 kr
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Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies …
Transdisciplinary Case Studies on Design for Food and Sustainability
Häftad, 2021
2253 kr
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Transdisciplinary Case Studies on Design for Food and Sustainability , a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Broken into …
Case Studies on the Business of Nutraceuticals, Functional and Super Foods
Av Cristina Santini, Stefania Supino m. fl.
Häftad, 2022
1712 kr
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A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these …
Plant-Based Food Consumption
Products, Consumers and Strategies
Av Giovanna Bertella, Cristina Santini
Häftad, 2023
2056 kr
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Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and …
