Dr John Byrom is Lecturer in Marketing at the University of Manchester, UK. Reflecting his academic background in geography and marketing, John’s research interests are concerned with the relationships that exist between organizations/consumers and their broader environments. The context for much of this research has been the retail sector and includes studies of locational planning, independent retailing and retail history. He has extensive experience of teaching and learning, research, consultancy and administration in Business School settings. He has published over 25 refereed journal articles and numerous conference papers and book chapters. His work has appeared in Cities, European Journal of Marketing, Journal of Business Research, Journal of Small Business Management, and Marketing Theory, amongst others. Professor Dominic Medway is Professor of Marketing and Deputy Pro-Vice-Chancellor at Manchester Metropolitan University, UK. He is an international authority on place marketing and management and his original work in this area began in the mid-1990s when he was part of a team of academics looking at the emergent topic of town centre management within the UK. His work has since continued to examine the complex interactions between places, spaces, and those who produce, manage and consume them, reflecting his academic background in geography. Recently completed studies have addressed issues such as stakeholder interaction in urban place partnerships, how litter affects people’s perceptions of space and crime, and the potential role of smell in the marketing of places.Dominic is the Academic Editor of the Journal of Place Management and Development, ranked 9th out of 122 Urban Studies journals in Scopus in 2016. His own work can be followed in a number of leading academic journals, including: Environment and Planning A, European Journal of Marketing, Journal of Environmental Psychology, Cities, Industrial Marketing Management, Journal of Business Research, Marketing Theory and Tourism Management. Alessio Cavicchi is Associate Professor at University of Macerata (Italy), where he teaches "Food Economics and Marketing" and "Place Branding and Rural Development" in the degree of International Tourism and Destination Management. He received his PhD in Economics of Food and Environmental Resources from University of Naples, Parthenope and a MSc in Food Economics and Marketing from University of Reading (UK). His main fields of interest and research are consumer food choice, economics of food quality and safety, and innovation and sustainability in agribusiness and tourism. He has served as an agrifood expert for several DGs of the European Commission, and he is the coordinator of two EU funded projects: “The Wine Lab and “FoodBiz. Cristina Santini is Associate Professor at Università Telematica San Raffaele, in Rome, Italy. Her research interests are: management, business strategy, entrepreneurship, agrifood industry, qualitative and participatory approach, wine business, ecopreneurship and sustainability.
