Entrepreneurship

Häftad, Engelska, 2018

1 526 kr

Tillfälligt slut

Beskrivning

Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you’ll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs. You’ll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition. Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included.

Produktinformation

Utgivningsdatum:2018-11-20
Format:Häftad
Språk:Engelska
Antal sidor:688
Upplaga:5
Förlag:Cengage Learning
ISBN:9780170411752

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Professor Howard H Frederick is currently Teaching Professor of Entrepreneurship at Plymouth State University, New Hampshire, United States; and Research Professor at Monterey Institute of Technology, Mexico. He was Professor of Entrepreneurship Education at Deakin University in Melbourne, Australia, and was New Zealand’s longest-serving Professor of Innovation & Entrepreneurship, and Director, New Zealand Centre for Innovation & Entrepreneurship, at Unitec New Zealand in Auckland. Howard is recognised as an authority in the field of ICT, business innovation and economic development. He is a dynamic teacher whose keen insight of worldwide markets, economic trends, and political climates has inspired thousands of students to successfully launch their own ventures. Dr Allan J O’Connor is an Associate Professor in Enterprise Dynamics at The University of South Australia, Australia. With qualifications that include a Master in Enterprise Innovation and a PhD that focused on issues of public policy for entrepreneurship education and economic development, he has developed undergraduate and postgraduate curricula in leading entrepreneurship programs in Australia. Allan is engaged in research that is designed to advise governments in matters of innovation and entrepreneurship that drive regional competitiveness. His portfolio of more than fifty research publications is testament to the significance of his research agenda and contribution to his research field. Dr. Donald F. Kuratko (known as “Dr. K”) is a prominent scholar and national leader in the field of entrepreneurship. He has authored or co-authored over 200 articles on aspects of entrepreneurship and corporate innovation in journals such as Journal of Business Venturing, Entrepreneurship Theory and Practice, Strategic Management Journal, Journal of Operations Management, Journal of Management Studies, Small Business Economics, Journal of Business Ethics, Business Horizons, and Family Business Review. Dr. Kuratko has authored 30 books, including one of the leading entrepreneurship books in the world today, Entrepreneurship: Theory, Process, Practice (currently in its 11th edition), as well as New Venture Management (2021) and Corporate Innovation (2019). In addition, Dr. Kuratko has been a corporate innovation consultant to a number of major Fortune 500 corporations and he was the co-founder and executive director of the Global Consortium of Entrepreneurship Centers (GCEC). Dr. Kuratko was selected as one of the top entrepreneurship professors in the United States by Fortune magazine. He has been named one of the top ten entrepreneurship scholars in the world and was the recipient of the Riata Distinguished Entrepreneurship Scholar Award. In 2011 he was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management honored Professor Kuratko with the Entrepreneurship Advocate Award and the Entrepreneurship Mentor Award for his contributions to the development and advancement of the discipline of entrepreneurship. In addition, he was named the National Outstanding Entrepreneurship Educator by the United States Association for Small Business and Entrepreneurship (USASBE) and was also honored with the John E. Hughes Entrepreneurial Advocacy Award for his career advocacy in entrepreneurship.

Innehållsförteckning

Part 1: The entrepreneurial mind-set in the twenty-first century1. Entrepreneurship: evolutionary development, revolutionary impact2. The entrepreneurial mind-set: cognition and career3. Ethical, social and sustainable entrepreneurship4. Pathways to entrepreneurial venturesPart 2: Designing resilient entrepreneurship: from opportunity identification to business model5. Opportunity identification and the creative pursuit of innovative ideas6. Design thinking for entrepreneurial ventures7. Lean entrepreneurship and identifying customer needs8. Lean marketing and business model designPart 3: Growing and planning entrepreneurial ventures9. Strategic entrepreneurial growth10. Legal and regulatory challenges11. Business planningPart 4: Financial matters for entrepreneurial ventures12. Financial performance for entrepreneurial ventures13. Sources of finance for entrepreneurial ventures14. Valuing and harvesting entrepreneurial venturesBusiness Plan (online)Glossary Index