Entrepreneurship: Theory, Process, Practice

Häftad, Engelska, 2019

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Beskrivning

Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 11e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap® Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry.

Produktinformation

Utgivningsdatum:2019-01-01
Mått:213 x 20 x 274 mm
Vikt:1 020 g
Format:Häftad
Språk:Engelska
Antal sidor:512
Upplaga:11
Förlag:Cengage Learning
ISBN:9780357033890

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

Dr. Donald F. Kuratko (known as “Dr. K”) is a prominent scholar and national leader in the field of entrepreneurship. He has authored or co-authored over 200 articles on aspects of entrepreneurship and corporate innovation in journals such as Journal of Business Venturing, Entrepreneurship Theory and Practice, Strategic Management Journal, Journal of Operations Management, Journal of Management Studies, Small Business Economics, Journal of Business Ethics, Business Horizons, and Family Business Review. Dr. Kuratko has authored 30 books, including one of the leading entrepreneurship books in the world today, Entrepreneurship: Theory, Process, Practice (currently in its 11th edition), as well as New Venture Management (2021) and Corporate Innovation (2019). In addition, Dr. Kuratko has been a corporate innovation consultant to a number of major Fortune 500 corporations and he was the co-founder and executive director of the Global Consortium of Entrepreneurship Centers (GCEC). Dr. Kuratko was selected as one of the top entrepreneurship professors in the United States by Fortune magazine. He has been named one of the top ten entrepreneurship scholars in the world and was the recipient of the Riata Distinguished Entrepreneurship Scholar Award. In 2011 he was the inaugural recipient of the Karl Vesper Entrepreneurship Pioneer Award for his career dedication to developing the field of entrepreneurship. The Academy of Management honored Professor Kuratko with the Entrepreneurship Advocate Award and the Entrepreneurship Mentor Award for his contributions to the development and advancement of the discipline of entrepreneurship. In addition, he was named the National Outstanding Entrepreneurship Educator by the United States Association for Small Business and Entrepreneurship (USASBE) and was also honored with the John E. Hughes Entrepreneurial Advocacy Award for his career advocacy in entrepreneurship.

Innehållsförteckning

Part I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY. 1. Entrepreneurship. Evolutionary Development--Revolutionary Impact. 2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics. 3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship. 4. Social Entrepreneurship and the Global Environment for Entrepreneurship. Part II: INITIATING ENTREPRENEURIAL VENTURES. 5. Innovation: The Creative Pursuit of Ideas. 6. Assessment of Entrepreneurial Opportunities. 7. Pathways to Entrepreneurial Ventures. 8. Sources of Capital for Entrepreneurial Ventures. Part III: DEVELOPING THE ENTREPRENEURIAL PLAN. 9. Legal Challenges for Entrepreneurial Ventures. 10. Marketing Research for Entrepreneurial Ventures. 11. Financial Preparation for Entrepreneurial Ventures. 12. Developing an Effective Business Plan. Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES. 13. Strategic Entrepreneurial Growth. 14. Valuation of Entrepreneurial Ventures. 15. Harvesting Entrepreneurial Ventures.