Content Strategy for the Web

Häftad, Engelska, 2012

299 kr

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Beskrivning

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Produktinformation

Utgivningsdatum:2012-03-22
Mått:227 x 179 x 12 mm
Vikt:332 g
Format:Häftad
Språk:Engelska
Serie:Voices That Matter
Antal sidor:224
Upplaga:2
Förlag:Pearson Education
ISBN:9780321808301

Utforska kategorier

Webbprogrammering inom Data och IT

Recensioner i media

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine “By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team” – Lucie Hyde, Director of Content, eBay Europe

Innehållsförteckning

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond Before We Begin REALITY 1 NOW: Hit the ground running. 2 PROBLEM: Why does your content (still) suck? 3 SOLUTION: Content strategy to the rescue. DISCOVERY 4 ALIGNMENT: Down with silos, up with people. 5 AUDIT: Take a close-up look at your current content. 6 ANALYSIS Your content lives in a complicated world. STRATEGY 7 CORE: Core strategy: the center of it all. 8 CONTENT: Substance and structure: the stuff they come for. 9 PEOPLE Worldflow and governance: the path to victory. SUCCESS 10 PERSUASION: Making the case for content strategy. 11 ADVOCACY: Get out there and do something. 12 HERO: Save the content, save the world. Content strategy reading list Acknowledgments About the Authors About Brain Traffic Index