Content Strategy for the Web (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
216
Utgivningsdatum
2012-03-20
Upplaga
2
Förlag
NEW RIDERS PUBLISHING
Medarbetare
Rach, Melissa
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations
Dimensioner
229 x 177 x 12 mm
Vikt
481 g
Antal komponenter
1
ISBN
9780321808301

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Content Strategy for the Web (häftad)

Content Strategy for the Web

av Kristina Halvorson, Melissa Rach
Häftad Engelska, 2012-03-20
342
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
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Recensioner i media

This is the go-to handbook for creating an effective content strategy. The Post-it notes and dog-eared pages in my copy are evidence
of that! Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team
Lucie Hyde, Director of Content, eBay Europe

Övrig information

Kristina Halvorson is the founder and president of Brain Traffic, a content strategy, information architecture, and web writing agency. Since 1997, Kristina has led content strategy and web writing projects for over 100 web sites and several Fortune 500 companies. She is a passionate advocate for content strategy, the hidden discipline that lives between information architecture, web writing, and the build process. She speaks regularly at conferences and universities worldwide. Melissa Rach is vice president of content strategy at Brain Traffic, an agency focused exclusively on helping clients solve messy content problems.

Innehållsförteckning

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index