Transparency, Public Relations and the Mass Media (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
104
Utgivningsdatum
2016-11-15
Förlag
Routledge
Medarbetare
Kruckeberg, Dean
Illustratör/Fotograf
black and white 2 Illustrations 2 Line drawings, black and white 2 Tables black and white
Illustrationer
2 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Dimensioner
218 x 147 x 15 mm
Vikt
250 g
Antal komponenter
1
Komponenter
47:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on White w/Gloss Lam
ISBN
9780415884242

Transparency, Public Relations and the Mass Media

Combating the Hidden Influences in News Coverage Worldwide

Inbunden,  Engelska, 2016-11-15
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This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers perception of this informations truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be acceptedor at least toleratedin some situations and environments.
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Övrig information

Dean Kruckeberg, APR, Fellow PRSA, is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. He is co-author of Public Relations and Community: A Reconstructed Theory and of This Is PR: The Realities of Public Relations. Kruckeberg is author and co-author of many book chapters and articles dealing with global PR and international PR ethics. Katerina Tsetsura, Ph.D., is a Gaylord Family professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, USA She has published over 80 peer-reviewed studies and serves as a member of the editorial board of Communication Theory, International Journal of Strategic Communication, PR Journal, and PR Review journals, among others.

Innehållsförteckning

1. An Incomplete Truth 2. Multiple Truths 3. Media Practice or Media Bribery? Conceptual and Theoretical Considerations and Implications 4. Dispelling the Myths of the Ethical Significance and Validity of the Concept of Cultural Relativism and the Need for Cultural Tolerance in Combatting Media Bribery Worldwide 5. The Global Study of Media Transparency 6. Professional Communities against Media Bribery 7. A Normative Theory of Media Bribery