Strategic Market Relationships

From Strategy to Implementation

Häftad, Engelska, 2007

746 kr

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Beskrivning

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

Produktinformation

Utgivningsdatum:2007-04-13
Mått:190 x 235 x 16 mm
Vikt:539 g
Format:Häftad
Språk:Engelska
Antal sidor:288
Upplaga:2
Förlag:John Wiley & Sons Inc
ISBN:9780470028803

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Bill Donaldson is Professor of Marketing at The Robert Gordon University and is responsible for research in Marketing within the Aberdeen Business School. Tom O’Toole is Head of the School of Business at Waterford Institute of Technology. He lecturers in business strategy and marketing and supervises research in relationships.

Innehållsförteckning

Preface. About the Authors.Acknowledgements.Part 1: Relationship strategy. Chapter 1. Introduction to strategic market relationships. Chapter 2 Relationship-based theories. Chapter 3 Relationship Planning and Development. Chapter 4 Relationship Types. Chapter 5 Networks. Part 2: Relationship Implementation. Chapter 6 Organising for Relationships Chapter 7 People and Relationships Chapter 8 Customer Relationship Management Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships. Chapter 10 Channel Relationships Chapter 11 Innovation through Relationships Chapter 12 Relationship internationalisation. Chapter 13 Relationship Costs and Value Chapter 14 Strategic market relationships: a final word.References.Index.