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Robert S. Fortner, P. Mark Fackler - Handbook of Media and Mass Communication Theory, 2 Volume Set, Inbunden

Inbunden, Engelska, 2014

Handbook of Media and Mass Communication Theory, 2 Volume Set

Av Robert S. Fortner, P. Mark Fackler

Del i serien Handbooks in Communication and Media

5054 kr

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Beskrivning
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communicationIncludes essays from a variety of global contexts, from Asia and the Middle East to the AmericasGives niche theories new life in several essays that use them to illuminate their application in specific contextsFeatures coverage of a wide variety of theoretical perspectivesPays close attention to the use of theory in understanding new communication contexts, such as social media2 Volumes
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About the Editors Robert S. Fortner is Professor of Journalism and Mass Communication at the American University in Bulgaria. He is the author or editor of seven books and almost 100 essays. P. Mark Fackler is Professor of Communication at Calvin College, USA. He has written extensively on topics relating to communication and journalism ethics.

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“This two-volume collection is a rich, comprehensive source of developing media theory. Original foundational essays focus on theory, and empirical analyses explore a wide range of case studies and their applications ... Unique for the current and comprehensive range of perspectives it offers, this set is a must read for those interested in having a broad understanding of the evolution and current state of theories in mass communication. Highly recommended. Upper-division undergraduates through faculty.”  (Choice, 1 April 2015)“This is a richly detailed set on media theory and its application in communication studies. While the focus is very much on its application in the media sphere, scholars in allied cultural and sociological disciplines will also find much they can adopt and adapt within their own work as well; broadening the appeal and readership likewise … Given that there is much within this work that will be of repeated use to students and faculty, purchase of this work by any academic library supporting these disciplines is one that should be strongly considered.” (Reference Reviews, 1 April 2015)

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