Handbook of Media and Mass Communication Theory, 2 Volume Set

About the Editors Robert S. Fortner is Professor of Journalism and Mass Communication at the American University in Bulgaria. He is the author or editor of seven books and almost 100 essays. P. Mark Fackler is Professor of Communication at Calvin College, USA. He has written extensively on topics relating to communication and journalism ethics.

“This two-volume collection is a rich, comprehensive source of developing media theory. Original foundational essays focus on theory, and empirical analyses explore a wide range of case studies and their applications ... Unique for the current and comprehensive range of perspectives it offers, this set is a must read for those interested in having a broad understanding of the evolution and current state of theories in mass communication. Highly recommended. Upper-division undergraduates through faculty.”  (Choice, 1 April 2015)“This is a richly detailed set on media theory and its application in communication studies. While the focus is very much on its application in the media sphere, scholars in allied cultural and sociological disciplines will also find much they can adopt and adapt within their own work as well; broadening the appeal and readership likewise … Given that there is much within this work that will be of repeated use to students and faculty, purchase of this work by any academic library supporting these disciplines is one that should be strongly considered.” (Reference Reviews, 1 April 2015)

• Volume INotes on Contributors ixIntroduction xixPart I Classical Theories of Media and the Press 11 Classical Liberal Theory in a Digital World 3Stephen J. A. Ward2 The Origins of Media Theory: An Alternative View 22Robert S. Fortner3 Political Economic Theory and Research: Conceptual Foundations and Current Trends 37Vincent Mosco4 Semiotics and the Media 56Bronwen Martin5 Symbolic Interactionism and the Media 74Norman K. Denzin6 Patterns in the Use of Theory in Media Effects Research 95W. James Potter7 Cultivation Theory: Its History, Current Status, and Future Directions 115Daniel Romer, Patrick Jamieson, Amy Bleakley, and Kathleen Hall Jamieson8 Media Ecology: Contexts, Concepts, and Currents 137Casey Man Kong Lum9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks 154Cristina Zurutuza-Muñoz10 Ritual Theory and the Media 172John J. Pauly11 Jacques Ellul and the Nature of Propaganda in the Media 190Randal Marlin12 Lewis Mumford: Technics, Civilization, and Media Theory 210Robert S. Fortner13 The Impact of Ethics on Media and Press Theory 225Clifford G. ChristiansPart II Audiences, Social Construction, and Social Control 24914 Agenda-Setting Influence of the Media in the Public Sphere 251Maxwell E. McCombs and Lei Guo15 The Uses and Gratifications (U&G) Approach as a Lens for Studying Social Media Practice 269Anabel Quan-Haase and Alyson L. Young16 The Media’s Impact on Perceptions of Political Polarization 287Jeffrey Crouch and Mark J. Rozell17 The Social-Cultural Construction of News: From Doing Work to Making Meanings 301Daniel A. Berkowitz and Zhengjia Liu18 Media, Civil Society, and the Public Sphere: History and Current Thinking 314Robert S. Fortner, Ann Snesareva, and Ksenia Tsitovich19 The Genesis of Social Responsibility Theory: William Ernest Hocking and Positive Freedom 333Clifford G. Christians and P. Mark FacklerPart III New Approaches and Reconsiderations 35720 Feminist Media Theory 359Linda Steiner21 Media, Communication, and Postcolonial Theory 380Shanti Kumar22 Reconceptualizing “Cultural Imperialism” in the Current Era of Globalization 400Mel van Elteren23 Al Jazeera Remaps Global News Flows 420Catherine Cassara24 Nonviolence as a Communication Strategy: An Introduction to the Rhetoric of Peacebuilding 440Ellen W. Gorsevski25 Globalization and Cultural Identities: A Contradiction in Terms? 462Ana Cristina Correia Gil26 Cultivation Theory in the Twenty-First Century 480Michael Morgan, James Shanahan, and Nancy Signorielli27 Media Theory and Media Policy: Worlds Apart 498Cees J. HamelinkVolume IIPart IV Media Theory and New Technologies 51128 The Philosophy of Technology and Communication Systems 513Clifford G. Christians29 Theoretical Perspectives on the Social Construction of Technology 535Robert S. Fortner and Darya V. Yanitskaya30 Dangerous Liaisons: Media Gaming and Violence 552Ran Wei and Brett A. Borton31 Empowerment and Online Social Networking 572Jarice Hanson32 Global Communication Divides and Equal Rights to Communicate 591Carolyn A. Lin33 Citizenship and Consumption: Media Theory in the Age of Twitter 612Kevin Cummings and Cynthia Gottshall34 Round Pegs in Square Holes: Is Mass Communication Theory a Useful Tool in Conducting Internet Research? 629Christine Ogan35 How Global Is the Internet? Reflections on Economic, Cultural, and Political Dimensions of the Networked “Global Village” 645Kai HafezPart V Theory Case Studies 66536 Nationalism and Imperialism 667Mingsheng Li37 Media Control in China 690Zheng Li38 The Construction of National Image in the Media and the Management of Intercultural Conflicts 708Xiaodong Dai and Guo-Ming Chen39 Play Theory and Public Media: A Case Study in Kenya Editorial Cartoons 726P. Mark Fackler and Levi Obonyo40 Contemporary Chinese Communication Scholarship: An Emerging Alternative Paradigm 741Wenshan Jia, Hailong Liu, Runze Wang, and Xinchuan Liu41 Al Jazeera and Dr. Laura: Is a Global Islamic Reformist Media Ethics Theory Possible? 766Haydar Badawi Sadig42 Media Ethics Theories in Africa 781Herman Wasserman43 The Efficacy of Censorship as a Response to Terrorism 798Kasun Ubayasiri44 Blending East–West Philosophies to Meta-Theorize Mediatization and Revise the News Paradigm 819Shelton A. Gunaratne45 Understanding Mass Media: A Buddhist Viewpoint 844Wimal Dissanayake46 Jewish Communication Theory: Biblical Law and Contemporary Media Practice 859Yoel Cohen47 God Still Speaks: A Christian Theory of Communication 874P. Mark Fackler48 Theorizing about the Press in Post-Soviet Societies 888Igor E. Klyukanov and Galina V. Sinekopova49 Internet and Political Activism in Post-Revolutionary Iran 907Babak RahimiPart VI Conclusion 92950 Looking Ahead to a New Generation of Media and Mass Communication Theory 931P. Mark Fackler and Robert S. FortnerIndex 948