Managing Customer Value

Essentials of Product Quality, Customer Service, and Price Decisions

Häftad, Engelska, 2003

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Beskrivning

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

Produktinformation

Utgivningsdatum:2003-08-25
Mått:157 x 224 x 26 mm
Vikt:522 g
Format:Häftad
Språk:Engelska
Antal sidor:356
Förlag:University Press of America
ISBN:9780761826316

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Mer om författaren

William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.

Innehållsförteckning

Chapter 1 PrefaceChapter 2 The Value Package: The Product Quality, Customer Service and Price LinkChapter 3 Product and Service QualityChapter 4 Customer ServiceChapter 5 PriceChapter 6 Cost Factors for Value DecisionsChapter 7 Demand Factors for Value Decisions: An Economic PerspectiveChapter 8 Demand Factors for Value Decisions: A Consumer Behavioral PerspectiveChapter 9 Competition Factors for Value DecisionsChapter 10 Value StrategiesChapter 11 Making Profitable Value DecisionsChapter 12 Appendix: Cases and Critical Incidents in Managing Customer ValueChapter 13 About the Author