Newsmagazines, public policy, and the Black agenda / Jack L. Daniel and Anita Allen -- ""The Cosby show"" and American racial discourse / John D.H. Downing Some theoretical notions and preliminary research concerning derogatory ethn labels / Jeff Greenberg, S.L. Kirkland, and Tom Pyszczynski -- Minorities an social control in the newsroom / Sherrie Mazingo -- The British new right's ""enemy within"" / Gill Seidel -- Discriminatory discourse on Afro-American speech / Geneva Smitherman-Donaldson -- From ""rights"" to ""needs"" / Mark Syke -- Storytelling and classroom discrimination / Orlando L. Taylor and Maryon Matsuda -- How ""they"" hit the headlines / Teun A. Van Dijk.