Media Literacy - International Student Edition

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

• PrefaceAcknowledgmentsAbout the AuthorChapter 1: Why Increase Media Literacy?Chapter 2: Media Literacy ApproachChapter 3: Broadening Our Perspective on Media EffectsChapter 4: How Does the Media Effects Process Work?Chapter 5: Development of the Mass Media IndustriesChapter 6: Economic PerspectiveChapter 7: Audience: Industry PerspectiveChapter 8: Audience: Individual PerspectiveChapter 9: EntertainmentChapter 10: AdvertisingChapter 11: NewsChapter 12: Competitive ExperiencesChapter 13: Social Networking ExperiencesChapter 14: Acquisition ExperiencesChapter 15: Helping Yourself and Others to Increase Media LiteracyIssue 1: Ownership of MediaIssue 2: SportsIssue 3: Media ViolenceIssue 4: PrivacyGlossaryReferencesIndex