Presentation Lab

Learn the Formula Behind Powerful Presentations

Häftad, Engelska, 2014

214 kr

Skickas . Fri frakt över 249 kr.

Beskrivning

Revealing the difference between great slides and great presentationsBased on a proven process from one of the world’s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about).Using practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. The Presentation Lab tackles “Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.

Produktinformation

Utgivningsdatum:2014-05-07
Mått:185 x 229 x 15 mm
Vikt:544 g
Format:Häftad
Språk:Engelska
Antal sidor:272
Förlag:John Wiley & Sons Inc
ISBN:9781118687000

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap

Mer om författaren

SIMON MORTON is an internationally recognized expert on presentation development, and is the founder of Eyeful Presentations, one of the top three presentation consultancy and design companies in the world. Serving customers from more than 20 countries via five global offices, Simon has worked with top brands and thought-leaders, helping them to develop presentations that get the job done. He is a frequent keynote speaker at events across the globe and is well known for his concept challenging views on modern business presentations.

Innehållsförteckning

Element A IntroductionA1 Before We Get Started...The Presentation Labs Hypothesis 004A2 Welcome tgo the Presentation Lab 008A3 What this Book Is Not About... 012A4 The Impact (& Sourse) of Poor Presentations 016A5 Myth Busting 020Element B The Basic Tools for the JobB1 The Power of Inspiration: From Okay ...to Good ...to Optimized 030B2 The Appliance of Science: A Beginner's Guide 034B3 Business Storytelling: What's All the Fuss About? 038B4 Business Storytelling: Getting Your Story Straight 042B5 Introducing Presentation Optimization 048Element C The Base Elements of Your PresentationC1 The Base Elements of Your Presentation 054C2 Respect the Audience 056C3 Audiences: The Most Complex of Beasts... 058C4 The Audience Pathway 074C5 Message: What's the Point? 082C6 Messaging: Simplicity Is Not Stupidity 086C7 Give Them Something They Will Remember ... And Then Let It Travel 088C8 Structuring Your Message: The Power of the Storyflow 092Element D Creating Compelling ContentD1 What Is Content 098D2 Slicing Up Your Content (With a Little Help from Occam's Razor) 108D3 Valuable Visuals 120D4 A Picture Paints a Thousand (Different) Words... 122D5 Open Access Imagery 138D6 Art over Effectiveness 142D7 Dealing with Data 150D8 From Visual Concept to Visual Presentation Aid 158D9 In Conclusion 160Element E Delivering the Final ResultsE1 PowerPoint, the Shed, & an Electric Screwdriver 164E2 What Is Blended Presenting? 168E3 Understanding the Presentation Landscape 170E4 Blended Presenting: A Customer's Tale 180E5 Tools for the Job 184E6 Something for the Sales Managers 206F1 Putting the Theory into Practice 210G1 In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236H1 Conclusion 242References 244Index 248