Growth Strategies of Hotel Chains

Best Business Practices by Leading Companies

AvOnofre Martorel Cunill,Kaye Sung Chon

E-bok
PDF, Engelska, 2006

1 211 kr

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E-bok

1 168 kr

Beskrivning

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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