Business Communication: Developing Leaders for a Networked World ISE

Häftad, Engelska, 2023

785 kr

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Beskrivning

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.

Produktinformation

Utgivningsdatum:2023-03-17
Mått:215 x 274 x 27 mm
Vikt:1 134 g
Format:Häftad
Språk:Engelska
Antal sidor:642
Upplaga:5
Förlag:McGraw-Hill Education
ISBN:9781266158216

Utforska kategorier

Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.

Innehållsförteckning

PART 1: INTRODUCTION TO BUSINESS COMMUNICATION Chapter 1: Establishing Credibility PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Inclusion in a Diverse Workplace Chapter 5: Global Communication PART 3: PRINCIPLES FOR BUSINESS MESSAGES Chapter 6: Creating Effective Business Messages Chapter 7: Improving Readability with Style and Design Chapter 8: Email and Other Traditional Tools for Business Communication Chapter 9: Collaboration Tools and Social Media for Business Communication PART 4: TYPE OF BUSINESS MESSAGES Chapter 10: Routine Business Messages Chapter 11: Persuasive Messages Chapter 12: Bad-News Messages PART 5: REPORTS AND PRESENTATIONS Chapter 13: Research and Planning for Business Proposals and Reports Chapter 14: Completing Business Proposals and Reports Chapter 15: Planning Presentations Chapter 16: Delivering PresentationsChapter 17: Employment Communication APPENDIXES Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®. Bonus Chapter: Crisis Communications and Public Relations Messages Bonus Appendix: Creating Proposals and Business Plans