American Look

Fashion, Sportswear and the Image of Women in 1930s and 1940s New York

AvRebecca Arnold

Häftad, Engelska, 2027

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Beskrivning

By the 1940s the New York fashion industry had come into its own. Sportswear, which had evolved from its origins to include simple casual wear for travel, leisure, town and country, was at the centre of this shift.Drawing on an array of sources, this book examines how New York sportswear evolved during the 1930s and 1940s to become the definitive American style. It reveals how designers such as Claire McCardell, Clare Potter and Tina Leser created a fashion identity for New York that was as dynamic and modern as the city itself.Author Rebecca Arnold interrogates the American ideal of athletic, long-limbed women and looks for the first time at how sportswear impacted and was impacted by ideas of patriotism and democracy, as well as its links to notions of cleanliness and hygiene, and to 1930s theories of body image and contemporary dance.As part of the Foundations of Fashion Studies series, this classic text now includes a new foreword by Emma McClendon and a new afterword and further reading list by the author.

Produktinformation

Utgivningsdatum:2027-04-01
Mått:156 x 234 x 14 mm
Vikt:387 g
Format:Häftad
Språk:Engelska
Serie:Foundations of Fashion Studies
Antal sidor:272
Förlag:Bloomsbury Publishing PLC
ISBN:9781350563513

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Kulturvetenskap inom Samhälle och politik

Mer om författaren

Rebecca Arnold is a historian who has held posts at The Courtauld Institute, Royal College of Art & Central Saint Martins. Her publications include Documenting Fashion (2026), The American Look (2008), Fashion: A Short Introduction (2009), and Avedon Advertising (2019) with Laura Avedon.

Innehållsförteckning

Foreword to this re-issueList of IllustrationsAcknowledgementsIntroduction1. New York and the Evolution of Sportswear 1929–39 New York CitySportswearThe Modern Sportswear Aesthetic I2. American Body CultureBody Image/Body CultureHealth and HygieneExercise and DanceSports Body3. Sportswear and the New York Fashion Industry During the DepressionEffects of the DepressionCareer WomenFashion Group4. Sportswear’s Promotion During the 1930sNew York Department StoresFashion MediaThe Monastic Dress and the Sportswear Promotion in the late 1930s5. Sportswear and the New York Fashion Industry During the Second World WarEffects of the Second World WarSportswear Design and RepresentationModern Sportswear Aesthetic II6. The American Look and the Rise of the DesignerThe American LookNew York Sportswear Designers and ConsumerismThe Woman of Fashion 1947ConclusionAfterword to this re-issueFurther reading for this re-issueBibliographyIndex