What Color is Your Money?

A personal and systemic roadmap to overcoming financial trauma and building wealth In What Color is Your Money?: Healing Financial Trauma, Building Wealth, and Realizing the American Dream, Yemi Rose, founder of OfColor, intertwines his personal story with a critique of systemic financial oppression. Rose draws on his experience helping workers of color with their financial health to offer a roadmap toward economic liberation and justice. Rose explores the psychological toll of structural inequality on personal financial behavior, addressing how race-specific financial trauma shapes money decisions. The book connects historical policy failures with present-day wealth disparities and provides actionable strategies for readers seeking to heal their relationship with money while confronting the systems that perpetuate inequity across communities of color. Readers will also find: An exploration of how systemic racism shaped financial institutions and created persistent barriers to wealth accumulation for communities of colorStrategies for identifying and healing race-specific financial trauma that influences everyday money decisions and long-term wealth-building behaviorsInsights drawn from Rose's development of Prudential's Financial Wellness Census research project and related initiatives for underserved consumersPractical guidance connecting personal financial behavior with structural inequality to help readers build wealth despite systemic obstaclesA framework for pursuing economic justice that addresses both individual financial wellness and broader community wealth-building strategiesWritten for workers of color, financial wellness professionals, HR leaders, and anyone seeking to understand how race shapes wealth outcomes, What Color is Your Money? provides a framework that connects personal financial healing with systemic change toward closing the racial wealth gap.