Driving Demand for Learning

Turn learning into a strategic driver of performance by creating real demand across your workforce.Driving Demand for Learning by Ashley Hinchcliffe is a practical guide for mid-to-senior L&D professionals, learning leaders and talent development managers who need to close the gap between learning investment and business performance.Focusing on demand generation, it explains how to position, promote and optimize learning so it competes effectively for employee attention. Using behavioral science, campaign thinking and real-world examples from organizations including Expedia, TikTok, Google, HSBC, BT and Sainsbury's, this book provides a clear framework to align learning with measurable business outcomes.You will learn how to:- Build demand for learning across your workforce- Compete for attention in busy, distracted environments- Apply behavioral science to influence engagement- Align learning metrics with productivity and revenue- Continuously optimize learning using data insightsDriving Demand for Learning equips you with the skills to reposition L&D as a strategic driver of performance, ensuring learning delivers measurable business value.Themes include: learning engagement, demand generation, L&D strategy, behavioral science, workforce development, learning analytics