Envisioning Holograms

M. Pell leads Design for The Microsoft Garage, the company’s outlet for experimental projects and curiosity-fueled exploration. Bold, insightful, and uncompromising, Pell is recognized as a Design thought leader in the field of Holographic Envisioning and next-gen Data Visualization.As a lifelong Designer/Coder, Pell has consistently been on the leading edge of technology and innovation over his 30-year career. Highlights include creating the first stylized font menu at the dawn of the Macintosh (MenuFonts), working with Pixar to pioneer 3D type generation with RenderMan (TextMan), co-inventing electronic document interchange (Adobe Acrobat), conceptualizing dynamic 3D information (InfoSpaces), developing a rapid design method (Fast Design), and being the inventor on 12 US patents for software.Pell is a dynamic, passionate presenter on a variety of current design topics. His evolution from intrepid entrepreneur, to VC-backed startup veteran, to corporate man for Adobe and Microsoft has given him a truly unique perspective on combining business, experience, and technology.

• Foreword by Tony Parisi.- Introduction.- Part I: A New Frontier.- 1. What's So Special About Holograms?.- 2. Why Is Holographic So Challenging?.- 3. How Can Envisioning Help?.- 4. When Should I Use Envisioning?.- 5. Where Do We Start?.- Part II: Envisioning Holograms.- 6. Shifting Your Mindset.- 7. Choosing a Technique.- 8. Breakthrough Examples.-Part III: The Envisioning Process.- 9. Flow.- 10. Frame.- 11. Prototype.- 12. Test, Refine, Restart.- 13. Invaluable Tools.- Part IV: Holographic Designs.- 14. HoloScenes.- 15. DataScrapers.- 16. HoloArt Gallery.- 17. Design Insights.