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Beskrivning
How to Win in Washington describes how to lobby government successfully using case histories of winning campaigns and interviews with members and effective lobbyists.
Acknowledgments vii Prologue: The Rustling of the Grassroots 1Part I Opening Moves 91. Setting the Pattern for Success 112. Gaining Entry - and Access 173. Finding a Congressional Sponsor 30Part II Organizing a Lobbying Campaign 394. Cultivating the Grassroots 435. Mobilizing the Grassroots for Business Issues 696. Winning with Established Grassroots Organizations 807. Developing an Inside Strategy 95Part III Orchestrating the Theme 1078. Winning at a Hearing 1099. Working with the Media 11510. Finding Allies 12811. Resurrecting a Lost Cause 136Further Reading 143Index 154