Growth Hacker Marketing (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
111
Utgivningsdatum
2014-09-30
Förlag
Penguin Publishing Group
Dimensioner
190 x 133 x 12 mm
Vikt
113 g
Antal komponenter
1
ISBN
9781591847380
Growth Hacker Marketing (häftad)

Growth Hacker Marketing

A Primer on the Future of Pr, Marketing, and Advertising

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Häftad Engelska, 2014-09-30
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A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy?growth hacking?to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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