Switch (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2011-03-03
Förlag
Random House Business Books
Dimensioner
198 x 128 x 18 mm
Vikt
230 g
Antal komponenter
1
Komponenter
,
ISBN
9781847940322

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Switch (häftad)

Switch

How to change things when change is hard

av Dan Heath, Chip Heath
(4 röster)  |  Läs 1 recension
Häftad Engelska, 2011-03-03
108
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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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Kundrecensioner

Det finns 1 recension av Switch. Har du också läst boken? Sätt ditt betyg »
  1. Mycket trevlig läsning om förändringsarbete i olika...
    asni, 25 april 2013

    Mycket trevlig läsning om förändringsarbete i olika situationer. Ger bra motivering och instruktioner om hur man lyckas med att motivera till förändring.

    Tyckte du att den här recensionen var till hjälp?

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Dan Heath, Chip Heath

Recensioner i media

A fantastic book * Wired * Witty and instructive * Wall Street Journal * Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus * Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time * A must-read * Forbes *

Övrig information

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.