Häftad (Paperback / softback)
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Random House Business Books
198 x 128 x 18 mm
230 g
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Switch (häftad)


How to change things when change is hard

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Häftad Engelska, 2011-03-03
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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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  1. Switch
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  3. Made To Stick

De som köpt den här boken har ofta också köpt Made To Stick av Chip Heath, Dan Heath (häftad).

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Det finns 1 recension av Switch. Har du också läst boken? Sätt ditt betyg »
  1. Mycket trevlig läsning om förändringsarbete i olika...
    asni, 25 april 2013

    Mycket trevlig läsning om förändringsarbete i olika situationer. Ger bra motivering och instruktioner om hur man lyckas med att motivera till förändring.

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Recensioner i media

A must-read * Forbes * Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time * Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus * Witty and instructive * Wall Street Journal * A fantastic book * Wired *

Övrig information

Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.