Switch (häftad)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2011-03-03
Förlag
Random House Business Books
Dimensioner
198 x 131 x 21 mm
Vikt
228 g
Antal komponenter
1
Komponenter
,
ISBN
9781847940322

Du kanske gillar

Switch (häftad)

Switch

How to change things when change is hard

av Chip Heath, Dan Heath
(4 röster)  |  Läs 1 recension
Häftad Engelska, 2011-03-03
98
Köp
Spara som favorit
Finns i lager! Skickas inom 1-2 vardagar.
Fri frakt inom Sverige över 149 kr för privatpersoner.
Finns även som
Visa alla 4 format & utgåvor
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Visa hela texten

Passar bra ihop

  1. Switch
  2. +
  3. The Laws of Human Nature

De som köpt den här boken har ofta också köpt The Laws of Human Nature av Robert Greene (häftad).

Köp båda 2 för 247 kr

Kundrecensioner

Det finns 1 recension av Switch. Har du också läst boken? Sätt ditt betyg »
  1. Mycket trevlig läsning om förändringsarbete i olika...
    asni, 25 april 2013

    Mycket trevlig läsning om förändringsarbete i olika situationer. Ger bra motivering och instruktioner om hur man lyckas med att motivera till förändring.

    Tyckte du att den här recensionen var till hjälp?

    Ja Nej Anmäl
Visa alla 1 recensioner

Fler böcker av författarna

Chip Heath, Dan Heath

Recensioner i media

"A fantastic book" * Wired * "Witty and instructive" * Wall Street Journal * "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" * BBC Focus * "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" * Time * "A must-read" * Forbes *

Bloggat om Switch

Övrig information

Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.