50 Business Classics (inbunden)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
400
Utgivningsdatum
2018-04-05
Förlag
John Murray Press
Dimensioner
208 x 137 x 30 mm
Vikt
454 g
ISBN
9781857886757

50 Business Classics

Your shortcut to the most important ideas on innovation, management, and strategy

av Tom Butler-Bowdon, Tom Butler Bowdon
Häftad,  Engelska, 2018-04-05
166
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What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume. 50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: · Entrepreneurship · Leadership · Management · Strategy · Business history · Personal development · Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.
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Tom Butler-Bowdon, Tom Butler Bowdon

Övrig information

Tom Butler-Bowdon is recognised as an expert on personal development literature. His 50 Classics series has been hailed as the definitive guide to the literature of possibility, and has won numerous awards including the Benjamin Franklin Self-Help Award and Foreword Magazine's Book of the Year Award. A graduate of the London School of Economics and the University of Sydney, he lives and works in both the Oxford, UK and Australia. www.butler-bowdon.com

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