Involving Customers In New Service Development (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Series on Technology Management (del 11)
Antal sidor
332
Utgivningsdatum
2006-10-13
Förlag
Imperial College Press
Medarbetare
Gustafsson, Anders (red.) / Edvardsson, Bo (Karlstad Univ, Sweden) (red.) / Kristensson, Per (Karlstad Univ, Sweden) (red.) / Magnusson, Peter (Karlstad Univ, Sweden) (red.) / Matthing, Jonas (Karlstad Univ, Sweden) (red.) / Gustafsson, Anders (Karlstad Univ, Sweden) (red.)
Dimensioner
235 x 158 x 24 mm
Vikt
720 g
ISBN
9781860946691

Involving Customers In New Service Development

av Magnusson Peter, Bo Edvardsson, Per Kristensson, Peter Magnusson, Jonas Matthing
Inbunden,  Engelska, 2006-10-13
1770
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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
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Magnusson Peter, Bo Edvardsson, Per Kristensson, Peter Magnusson, Jonas Matthing

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