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1. 

   INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT

   Av MAGNUSSON PETER, Bo Edvardsson m. fl.

   Inbunden, 2006

   2181 kr

   Tillfälligt slut

   This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service …